Cirrus MPEG A/V Encoder, Analog Audio Chips Power ADS Technologies' DVD Express Video Editing Product.Business Editors/High-Tech Writers 2004 International CES LAS VEGAS--(BUSINESS WIRE)--Jan. 7, 2004 ADS Technologies, a leader in consumer video editing See nonlinear video editing and video editor. solutions, has selected audio and video chips from Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software). http://cirrus.com/. Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ) as the heart of its new DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Express video editing product. DVD Express, which is expected to be available in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and European retail outlets such as Fry's Electronics Fry's Electronics is a specialty retailer of software, consumer electronics, computer hardware and household appliances with a chain of superstores headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, USA, the chain now boasts sales of $2. , Circuit City, CompUSA, Dixon's, Tiger Direct, Dell.com and FutureShop, carries an anticipated retail cost of $99. With ADS Tech's DVD Express product, users can easily import videos from any analog source such as VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. tapes or camcorders and then transfer them to a PC. The captured video can be edited on the PC, then authored and burned to a CD or DVD recordable disc for playback on most PCs and DVD players. DVD Express features Cirrus' CS92199 MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). audio/video encoder as well as the CS5340 analog-to-digital audio converter. "By incorporating Cirrus' streamlined chipset design, we have been able to reduce the number of hardware components, which in turn reduces system and software complexity," said Mike McCoy, ADS president. "The end result is an affordable product that puts users at the forefront of video editing." "ADS Tech is a market leader for PC-based digital video editing products," said Randy Roscoe, director of Marketing for DVD Player Platforms, Cirrus Logic. "Cirrus has captured a large portion of the silicon and software content in this market through the strength of our digital video encoding technologies and leadership analog converters. This market is growing as consumers seek an easy, affordable solution to transfer their old analog archives into a digital format." Cirrus Logic, Inc. Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. For more information visit www.cirrus.com. ADS Technologies, Inc. ADS Technologies is a world leader in Universal Serial Bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. The company's award-winning USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. product line includes eleven complementary peripherals and its USB Port for Desktops is the world's best-selling USB PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). host card. PYRO 1394DV, the first consumer-priced digital video editing solution on the PC market, has been widely adopted by owners of digital video camcorders for its ease-of-use for first time DV editors, its functionality and its low cost. For more information, please visit our Web site at http://www.ADStech.com or contact phone: 800.888.5244. Except for historical information contained herein, the matters set forth in this news release, including our expectations of the growth of the PC-based digital video editing products market, are forward-looking statements. These forward-looking statements are based on management's current expectations and are subject to certain risks and uncertainties that could cause actual results to differ materially from management's current expectations and the forward-looking statements made in this press release. These risks and uncertainties include, but are not limited to, the following: overall conditions in the semiconductor market; the expansion of the PC-based digital video editing products market; hardware or software deficiencies in Cirrus' audio and video chips; a shortage of manufacturing capacity; and the risk factors listed in our Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 29, 2003, and in other filings with the Securities and Exchange Commission. The foregoing information concerning our expectations represents our outlook as of the date of this news release, and we undertake no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise. Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. |
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