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Cirrus Logic Supports Microsoft Windows Media Technologies 4.0; High-Performance, Low-Power System-on-Chip Will Target New Generation of Low-Cost Portable Music Players.


FREMONT, Calif.--(BUSINESS WIRE)--April 13, 1999--

Leveraging its extensive audio and system-on-a-chip (SOC) experience, Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 (Nasdaq:CRUS crus (krus) pl. cru´ra   [L.]
1. leg (1).

2. a leglike part.


crus ce´rebri
) today confirmed it is developing a high-speed, low-power chip solution that will support Microsoft's Windows Media Technologies See Windows Media.  4.0.

The new SOC is targeted at supporting the next wave of portable audio players.

"This highly integrated chip solution demonstrates Cirrus Logic's commitment to supporting emerging audio compression Encoding digital audio data to take up less storage space and transmission bandwidth. Audio compression typically uses lossy methods, which eliminate bits that are not restored at the other end. ADPCM and MP3 are examples of audio compression methods. See audio codec and data compression.  standards in a very dynamic market, and our ability to quickly deliver ARM processor-based SOCs that provide high-quality audio in an efficient low-power solution," said Matt Perry, vice president and general manager of Cirrus Logic's Embedded Processors Division.

Commenting on the new audio chip solution, Will Poole Will Poole (born July 24, 1981 in Beckley, West Virginia) is an American football cornerback. He was originally drafted by the Miami Dolphins in the fourth round (102nd overall) of the 2004 NFL Draft. He played collegiately at Southern California. , Senior Director Marketing and Business Development for Microsoft's Streaming Media Division, said "Cirrus Logic's capabilities and expertise in the digital audio marketplace are highly regarded. Their support will certainly help us achieve our goal of providing the best possible audio quality for streamed or local playback in low-cost portable playback devices."

As the world's largest supplier of audio integrated circuits, Cirrus Logic is the only chip maker to address all audio market segments (professional, consumer, computer and automotive). The company already supports numerous important audio standards such as Dolby Digital, AC3, DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. , THX A design system that provides realistic sound playback for movie and home theater from THX, Ltd., San Rafael, CA (www.thx.com), an independent spin-off from Lucasfilm, Ltd. The THX Sound System was developed during the production of the Return of the Jedi in 1982 and named after George  and others now emerging or in development. The complete list of supported standards may be found at the company's web site.

Cirrus Logic is a premier supplier of precision linear circuits and advanced mixed-signal chip solutions. The company's products, sold under its own name and the Crystal product brand, enable system-level applications in mass storage, audio and precision data conversion. Additional information about Cirrus Logic is available at www.cirrus.com.

Note to Editors: Cirrus Logic is a registered trademark of Cirrus Logic Inc. Microsoft is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 1999
Words:309
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