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Cirrus Logic Ships More Than One Million Digital Video Recorder ICs for the Consumer Electronics Market.


Business Editors/High-Tech Writers

2004 International CES

LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2004

Demonstrating its success as a high-volume supplier in the rapidly growing digital video recording consumer market, Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra   [L.]
1. leg (1).

2. a leglike part.


crus ce´rebri
) today announced that it has recently shipped more than one million digital video recorder See DVR.  chips. Cirrus Logic reached this milestone through the enthusiastic acceptance of its second-generation MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  audio/video encoder family, now widely used in many consumer digital video recording products.

"Cirrus Logic has achieved a leading position as a volume supplier in digital video encoding ICs and is well positioned to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this rapidly growing market," said Jack Guedj, vice president of Video Products Marketing, Cirrus Logic. "Having shipped more than one million units is a testament to the quality of our proven solution and the consumer acceptance of Cirrus Logic-based DVD recorders."

To prepare for the anticipated explosive growth in the DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 recording market this year, Cirrus Logic last October introduced its third-generation of MPEG audio/video encoder products, the CS9268X family. The new family of chips offers ideal solutions for manufacturers of DVD recorders and combination DVD recorders with optical and hard-disk drive storage capabilities. At the 2004 Consumer Electronics Show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Cirrus Logic announced that two of its customers, Mustek and LG Electronics, are developing next-generation DVD recorders based upon these new Cirrus Logic reference platforms.

"Our newest generation of digital encoding chips, combined with the continued strength of our existing encoder products, positions us well to expand our market presence in 2004 and beyond," Guedj said.

Cirrus Logic Inc.

Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing Digital processing is the process of altering digital data in any form.

The most common situations where digital processing is involved are computer graphics and digital audio processing.
 solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. For more information visit www.cirrus.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

Except for historical information contained herein, the matters set forth in this news release, including our expectations of the growth of the digital video encoder market, are forward-looking statements. These forward-looking statements are based on management's current expectations and are subject to certain risks and uncertainties that could cause actual results to differ materially from management's current expectations and the forward-looking statements made in this press release. These risks and uncertainties include, but are not limited to, the following: overall conditions in the semiconductor market; the expansion of the digital video recording product market; hardware or software deficiencies in Cirrus' audio and video chips; a shortage of manufacturing capacity; and the risk factors listed in our Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended March 29, 2003, and in other filings with the Securities and Exchange Commission. The foregoing information concerning our expectations represents our outlook as of the date of this news release, and we undertake no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise.

Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 8, 2004
Words:538
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