Cirrus Logic Selects iObjects' Dharma Digital Audio Platform for Maverick Based Systems.Business/High-Tech Editors CES 2001 (booth no. 6247) LAS VEGAS--(BUSINESS WIRE)--Jan. 6, 2001 Companies Align to Offer Integrated Hardware and Software Platform for Digital Audio Appliance Development Interactive Objects, Inc., (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :OBJX), announced today at CES 2001 that Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software). http://cirrus.com/. has selected iObjects' Dharma dharma (där`mə). In Hinduism, dharma is the doctrine of the religious and moral rights and duties of each individual; it generally refers to religious duty, but may also mean social order, right conduct, or simply virtue. (TM) digital audio platform for its new generation of Internet Maverick(TM) microprocessor-based hardware reference designs for digital audio appliances. Maverick is the leading system on a chip (SOC) microprocessor specifically designed for digital audio devices. Dharma is an all-new hardware platform for digital audio that enables the development of a broad range of products based on a common, interoperable design. Together these products will enable a new generation of audio products including portable digital audio players, Internet radios, digital audio receivers, digital home jukebox systems and digital car stereos. Dharma's unique design offers a completely integrated software Separate software components or applications that have been combined into one package. See integrated software package. and hardware solution that comes pre-configured for the most popular digital audio applications. "Dharma is an ideal solution for OEMs that want to better integrate and streamline their development efforts across multiple products." said Scott McDonald Scott Douglas McDonald (born 21 August 1983, Melbourne, Australia) is a professional football (soccer) player who currently plays in Scotland for Celtic as a striker. After a £400,000 bid from Rangers was rejected in January 2007,[1] , VP of Marketing at Cirrus Logic. "In combination with Maverick processors, Dharma provides a single development platform that allows OEMs to deliver a family of products that are interoperable, feature-rich, and easy to design." iObjects' new Dharma platform will be displayed at the Cirrus Logic Booth (no. 6247) in the LVCC LVCC Las Vegas Convention Center LVCC Las Vegas Country Club LVCC Liverpool Victoria County Championship (England, cricket) LVCC Lakewood Village Community Church LVCC Lucas Valley Community Church (San Rafael, CA) . In addition, working models will also be on display in the Microsoft Booth (no. 626) the Iomega Suite (N107), and the DataPlay Kiosk (no. 1357) in the LVCC. Designed with Maverick Dharma's design takes full advantage of the power and programmability of Cirrus Logic's Maverick Internet audio SOCs. Cirrus' new Dharma-based reference design will support the entire range of Maverick processors including the 7312, the recently announced 9312 and future Maverick processors. An Internet audio leader, the Maverick line targets new Internet audio markets where decoding audio and protecting digital content are essential. Cirrus Logic's patent-pending MaverickKey(TM) and MaverickLock(TM) technology provide manufacturers with a variety of security choices, including the highest "military level" security. Maverick on-chip security utilizes specific hardware IDs, such as those assigned for Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the (SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five ) or any other authentication mechanism. Integrated with Dadio Cirrus' Dharma platform implementation is tightly integrated with iObjects' innovative Dadio(TM) digital audio operating system (OS). In conjunction with Dadio, Dharma will support the most popular audio codecs including mp3, Microsoft WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. , Dolby AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. , Audible, and Ogg Vorbis, and will manage large play lists of up to 6,000 hours or 100,000 songs. Dharma also works with Dadio's integrated digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M ) capabilities, supporting both Microsoft's Windows Media(TM) and InterTrust's Rights/PD(TM) DRM software for embedded systems. A Line of Digital Audio Appliances Dharma is a multi-purpose development platform that enables the creation of a family of compatible products. Dharma standardizes the key hardware and software interfaces of a digital audio reference design so that core modules can be swapped in and out interchangeably. Dharma can therefore support a family of microprocessors and integrate virtually any storage solution including flash memory, spinning media and CD/optical disks. Dharma enables designs using either battery or line power, and can support a wide range of wired and wireless communications technologies including Ethernet, TCP/IP TCP/IP in full Transmission Control Protocol/Internet Protocol Standard Internet communications protocols that allow digital computers to communicate over long distances. , 802.11, FM transceiver, 1394 FireWire, and Bluetooth. Dharma can also send output to just about any user interface including LCD, PC or TV. "Dharma provides off-the-shelf hardware compatibility, a menu of embedded audio applications to choose among, and enables rapid entry into a growing market," said Dennis Tevlin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of iObjects. With Dharma, digital audio players will become intelligently aware of one another, allowing the automatic transfer of music or spoken word content across devices in the home, in the car, or on the go. Dharma devices will stream content to one another through wired or wireless communications protocols. Dharma devices will also share the same media for easy file transfer and content portability. Pre Configured for the Most Popular Applications P. Dharma will support a variety of configurations including portable, Internet radio, digital audio receiver, home jukebox and digital car stereo. Dharma will include Dadio software SDKs for each configuration that are pre-tested and integrated into each hardware design. These SDKs greatly enhance an OEMs ability to evaluate, design and manufacture a final product. Because the SDKs are built on a common code base and modular hardware architecture, they offer OEMs the flexibility to mix and match functionality in each product category. Dadio SDKs speed OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and market entry and provide a solid base for future development. About Cirrus Logic Cirrus Logic is a premier supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive chip solutions for Internet entertainment electronics. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets high-volume audio, storage and communications applications. Cirrus Logic sells its products under the Crystal(R), Maverick(TM) and 3Ci(TM) brands as well as its own name. Founded in 1984 in Silicon Valley, Cirrus Logic operates from headquarters in Austin, Texas and major sites located in Fremont, California and Broomfield, Colorado as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com. About Interactive Objects, Inc. Interactive Objects (www.iobjects.com) is a leading designer of embedded software and hardware solutions for digital audio appliances. iObjects is the creator of the Dadio(TM) digital audio operating system and the Dharma(TM) digital audio reference design. iObjects' technology is featured in products such Iomega's HipZip(TM) digital audio player and Microsoft's Pocket PC(TM) Media Player. iObjects provides software engineering, hardware design, and manufacturing services, and offers licenses of its proprietary Dadio operating system and Dharma reference design to leading consumer electronics, PC manufacturers, and computer software companies. Interactive Objects is headquartered at 12600 SE 38th, Suite 150, Bellevue, WA 98006, USA. Interactive Objects is listed on the OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). .BB under the symbol "OBJX" and on the "Third Segment" of the Frankfurt Stock Exchange Frankfurt Stock Exchange The largest of Germany's eight securities exchanges, operated by Deutsche Borse AS. under the symbol "IOX IOX Iomed, Inc. (stock symbol) " and German securities code WKN WKN Wertpapier-Kenn-Nummer (identifying number assigned to securities traded in Germany) WKN Warrior Knowledge Network (US Army) : 913011. The Company can be reached on the web at http://www.iobjects.com/. Certain information included in this communication contains statements that are forward-looking, such as statements relating to the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven sales of the Company's products, risks associated with the software development process and risks related to the transition to a new management team. Certain of these risks and other risks are described in the Company's Registration Statment on Form SB-2 and Form 10-KSB filed with the Securities and Exchange Commission (SEC). The registration statement is available from the SEC's Web site at http://www.sec.gov/. |
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