Cirrus Logic Powers New DVD Player From Starlight Electronics; Cirrus Helps Starlight Deliver Low Cost, Full-Featured DVD Player for North American Markets.Business Editors & High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--May 15, 2002 Cirrus Logic Inc. (Nasdaq:CRUS) today announced that Starlight Electronics Co. Ltd. has selected its CS98010 DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. processor, CS4340 digital-to-analog converter and CS4955 digital video encoder to power the new Starlight DVD-105, a top-loading DVD player for North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. markets. Starlight will make the player available to original design manufacturing (ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer. ) customers, who will sell the player under various brand names. Hong Kong-based Starlight Electronics Co. Ltd. is a manufacturer and marketer of high-quality, value-priced consumer electronic products to leading importers and retailers world-wide. With ODM customers including direct mass merchandisers and retailers, the company offers a broad line of audio/video and telecommunications products, including DVD units, home audio systems, compact disc and MP3 players, television sets and other consumer electronics products. The design win builds on Cirrus' momentum in the DVD player market, where the company's processors are incorporated into designs by a number of market-leading manufacturers of DVD players, such as Bose, Cyber Home and Shanghai Video & Audio Electronics. Production of the Starlight DVD-105 began in April. The 300,000-unit design win provides Starlight with a powerful chipset that helps the company deliver a compact, cost-effective DVD player with a sophisticated feature set to its ODM customers. "The rich functionality, compact size and affordable price points of the Starlight DVD player should prove attractive to North American consumers," said Philip Lau, chairman, Starlight Electronics Co. Ltd. "Cirrus Logic's CS98010 DVD processor played a significant role in helping Starlight create a compelling new DVD player product." The CS98010 is designed for DVD players and DVD subsystems delivering standard DVD features as well as additional functionality such as MP3 and JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. functions at a competitive price. The processor provides all necessary audio and video processing functions and formats including MP3 decoding, Dolby Digital and DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. support, virtual 3-D and multi-region on-screen display (OSD (1) (On-Screen Display) An on-screen control panel for adjusting monitors and TVs. The OSD is used for contrast, brightness, horizontal and vertical positioning and other monitor adjustments. ) with vertical flicker filter in a compact 128 pin package. "This design win illustrates Cirrus' ability to help our customers develop exciting new DVD player designs that deliver popular features and sleek form factors at price points that consumers want," said David D. French, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Cirrus Logic. Starlight Electronics Co. Ltd Founded in 1969 and listed on the Hong Kong Stock Exchange The Hong Kong Stock Exchange (Traditional Chinese: 香港交易所, also 港交所; abbreviated as HKEX; HKSE: 0388 ) is the stock exchange of Hong Kong. , Starlight International Holdings Ltd. is a member of the Starlight Group. The Starlight Group's core strength is in its audio OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customer base manufacturing for major European and Japanese brands, amongst others. In addition, the Group also independently designs (ODM), manufactures, and markets high-quality, value-priced consumer electronic products to leading importers and retailers. Cirrus Logic Inc. Cirrus Logic Inc. is a premier supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive chip solutions for consumer entertainment electronics that allow people to see, hear, connect and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus operates from headquarters in Austin, Texas and major sites located in Fremont and El Dorado Hills, Calif. and Broomfield and Boulder, Colo., as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provision Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the CS98010 processor, CS4340 converter and CS4955 video encoder to perform as expected and the risk factors listed in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 31, 2001, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law. Cirrus Logic(R) is a trademark of Cirrus Logic Inc. Third-party trademarks and names are the property of their respective owners. |
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