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Cirrus Logic Partners With Interactive Objects to Speed Design of New Class of Internet Audio Appliances.


Business Editors/High-Tech Writers

LAS VEGAS--(BUSINESS WIRE)--Jan. 10, 2000

Software House Selects Maverick(TM) Chips for Internet Audio See RealAudio.  Design Package That Can Reduce Design Cycle by More Than Half for New

Consumer Products

At the Consumer Electronics Show here, Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra   [L.]
1. leg (1).

2. a leglike part.


crus ce´rebri
) and Interactive Objects Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:OBJX) announced an agreement that will provide the technical jumpstart manufacturers need for integrating Internet audio support into a wide range of consumer electronics products.

Combining the flexibility of Cirrus Logic's Maverick(TM) Internet audio system-on-chips (SOCs) and advanced functionality of Interactive Objects' (Iobjects) Portable Stereo A portable stereo can be
  • A personal stereo, such as the Sony Walkman
  • A boombox, sometimes called a "ghetto blaster"
 Reference Platform, the Bellevue-based software specialists unveiled a package of Internet Audio Design Services that could cut system design time by more than 50 percent.

Targeted at next-generation Internet audio players that could leapfrog the functionality of currently available products, Iobjects' Design Services enable manufacturers to outsource the design of standard system elements, thus freeing OEMs to focus their resources on features that will differentiate their products.

As the market for Internet audio matures, manufacturers are likely to compete by offering players with improved download times, storage capacity, media formats, and audio codec (1) A hardware circuit that converts analog voice into PCM or ADPCM digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See sampling and codec.  support. The Cirrus Logic/Iobjects partnership will provide manufacturers the functionality necessary to compete in this field.

In support of evolving system requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. , Iobjects has developed key system software components and a flexible design architecture that expand on the programmability of Maverick chip solutions. With customizable modules for audio decoding, storage subsystems, connectivity and file system format, Iobjects' Design Services provides "one-stop shopping" for manufacturers looking to pull together a system processor, firmware, design architecture and peripheral support.

While convenience is a clear advantage of Iobjects' Design Services, an equally important benefit is reducing time to market given the rapid adoption of Internet audio. Building on the power of the Maverick chips, the comprehensive package allows customers to truly get "from zero to market in Internet time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. (TM)."

"Depending on size of the team and complexity of the system, the Iobjects' package could allow a manufacturer to complete an Internet audio design in a few months, versus a few quarters," said Mark Phillips This article is about the former husband of Princess Anne, The Princess Royal. For other people named Mark Phillips, see Mark Phillips (disambiguation).
Captain Mark Anthony Peter Phillips
, chief technology officer at Interactive Objects. "We are devoted to helping OEMs master the time-to-market demands of the Internet age. By harnessing the power of the Maverick Internet audio chips, and collaborating on flexible design architecture, this partnership enables manufacturers to support new Internet audio technology without having to invest heavily in software engineering. We expect this will open the market for new Internet audio-enabled consumer products."

In addition to supporting stand-alone Internet audio players, Iobjects' Design Services provide a jumpstart for adding Internet audio support to other consumer electronics products, including home entertainment systems, portable stereos, car stereos, personal digital assistants, electronic books, set-top boxes, and game platforms.

Unlike the relatively large existing talent pool for systems such as computer motherboards, the skills needed to develop a playback device make complete in-house system design a daunting daunt  
tr.v. daunt·ed, daunt·ing, daunts
To abate the courage of; discourage. See Synonyms at dismay.



[Middle English daunten, from Old French danter, from Latin
 if not impossible task from both a financial and technical perspective. By embedding the intellectual property and expertise of both Cirrus Logic and Iobjects, the Internet Audio Design Services address a critical engineering gap for some companies.

"Our mutual customers are eager to respond to consumer demand for Internet audio," said Matthew Perry, vice president and general manager of the Embedded Processors Division at Cirrus Logic. "Our partnership with Iobjects will enable OEMs to focus on the features that will differentiate their products, and to meet aggressive schedules. This agreement is also great news for consumers -- it not only offers OEMs a chance to gain a foothold in a rapidly evolving and expanding market, but it also offers consumers the prospects of innovative new products."

With Cirrus Logic providing the processor and Iobjects providing the system firmware, design architecture and integration services, this complete design package fully utilizes the programmability of the Maverick SOCs. Iobjects offers a menu of system choices, including support of both MP3 and Windows Media Audio See Windows Media formats.  (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ); options to use flash memory, CD-ROMs or even microdrives for the storage subsystem; and USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 connectivity for faster audio transfer rates.

In addition to offering currently available system options, Iobjects and Cirrus Logic will collaborate in supporting additional audio standards and peripherals as the technologies evolve. Designed to be "future-proof," the design architecture allows for the flexible integration of both Iobjects' and Cirrus Logic's technologies into a myriad of consumer electronics devices.

Interactive Objects' Internet Audio Design Services are available now on a contract basis for manufacturing volumes above 50,000 units. For royalty pricing information, contact Interactive Objects.

Interactive Objects

Interactive Objects was founded in 1995 by former Microsoft employees to develop object software for commercial Internet and Intranet applications. Today, Interactive Objects continues to evolve and expand its offerings by leveraging revenue-generating intellectual property and technical talent. Headquartered at 12600 SE 38th, Suite 150 Bellevue, WA 98006, Interactive Objects is listed on the OTC BB under the symbol "OBJX" and on the "Third Segment" of the Frankfurt Stock Exchange Frankfurt Stock Exchange

The largest of Germany's eight securities exchanges, operated by Deutsche Borse AS.
 under the symbol "IOX IOX Iomed, Inc. (stock symbol) " and German securities code WKN WKN Wertpapier-Kenn-Nummer (identifying number assigned to securities traded in Germany)
WKN Warrior Knowledge Network (US Army) 
: 913011. The Company can be reached on the web at www.iobjects.com

Cirrus Logic

Cirrus Logic is a premier supplier of high-performance analog circuits and advanced mixed-signal chip solutions. The company's products, sold under its own name and the Crystal product brand, enable system-level applications in mass storage, audio and precision data conversion. Additional information about Cirrus Logic is available at www.cirrus.com.

Note to Editors: Cirrus Logic is a registered trademark and Maverick is a trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 10, 2000
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