Cirrus Logic Opens Design Center in Shenzhen, China.Business Editors & High-Tech Writers SHENZHEN, China & AUSTIN, Texas--(BUSINESS WIRE)--Aug. 8, 2002 Skilled Workforce and Consumer Electronics Manufacturing This article presents a typical manufacturing process of an electronic assembly. Component manufacturing Components such as resistors, capacitors and integrated circuits are generally made by specialized contractors. Attract Leading U.S. Semiconductor Company to Southern China Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software). http://cirrus.com/. Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ), today announced the grand opening of its new Cirrus Consumer Electronics Design and Applications Center in Shenzhen, China, extending its global leadership in digital entertainment electronics and reinforcing its presence in the fast growing DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. market in China. The center will provide support for Cirrus Logic's significant consumer electronics customer base in China, enhance support to certain key customers in the region, and expand its presence in the world's fastest growing electronic markets. The Cirrus Logic Consumer Electronics Design and Applications Center currently serves as headquarters to approximately 65 workers, including 55 engineers and 10 sales representatives that provide account service and field application support. Cirrus will create 40 new jobs at the center for audio and video design engineers in the next year. The new facility is located on Shen Shen, in the Bible, place, perhaps close to Bethel, near which Samuel set up the stone Ebenezer. Nan Road in Shenzhen -- next to Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and within 50 miles of Guangzhou, and is in close proximity to several important Cirrus Logic customers in the heart of southern China's consumer electronics manufacturing hotbed hotbed, low, glass-covered frame structure for starting tender plants. It differs from a cold frame only in that the soil is heated—either artificially as by underground electric wiring or steampipes, or naturally with partially fermented stable manure, which . Cirrus Logic is also using this opportunity to establish a local presence in order to provide audio/video design applications support to customers and distributors. China, including Hong Kong, is the largest semiconductor market in the Asia Pacific region (not including Japan) registering US$11.044 billion in sales in 2001, and is the fastest growing as well according to Gartner. The Cirrus Logic strategy capitalizes on what is an emerging strength of China's semiconductor industry in design. China is known for hosting companies that manufacture DVD players with 10.5 million players exported in 2001 according to CCID CCID Chip/Smart Card Interface Devices CCID Community Colleges for International Development CCID Credit Card Identification CCID China Center for Information Industry Development CCID Coalition Combat Identification Consulting. The grand opening celebration for the Cirrus Consumer Electronics Design and Applications Center was held on August 7 at the Cirrus Logic Shenzhen facility. A press conference followed beginning at 4:00 p.m. for media, and included demonstrations of popular consumer electronic devices that will showcase Cirrus products. Cirrus Logic executives who spoke at the event included Winter Chan, vice president of sales for Asia Pacific, and Terry Leeder, vice president of sales and marketing. "Establishing audio and video design capabilities in China will allow us to expand our technology offerings and optimize products for the China market," says David French, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Cirrus Logic. "We're pleased to bolster our local product development and technical support capability for the growing electronics market in China. Since Cirrus has the most comprehensive technology from any chip company in entertainment electronics applications, our design center represents a 'one-stop' solution for OEMs and ODMs in China to leverage our leadership expertise." Cirrus Logic Inc. Cirrus Logic Inc. is a premier supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive chip solutions for consumer entertainment electronics that allow people to see, hear, connect and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus operates from headquarters in Austin, Texas, and major sites located in Fremont, Calif., and Broomfield, Colo., as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provision Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the Company to successfully expand into China and the risk factors listed in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 30, 2002, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law. Cirrus Logic is a trademark of Cirrus Logic Inc. Third-party trademarks and names are the property of their respective owners. |
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