Cirrus Logic Drives New Mustek DVD Recorder At CES.Business Editors & High-Tech Writers 2003 International CES LAS VEGAS--(BUSINESS WIRE)--Jan. 9, 2003 Cirrus Logic's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ) DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. +R/W R/W Read/Write R/W Right-Of-Way R/W Rotary Wing (aviation) R/W Random Width R/W Reimbursable Work R/W Raw Weight reference platform will be on show at CES this week as Taiwanese consumer electronics giant Mustek unveils its first DVD recording device, the DVD-R (DVD-Recordable) A write-once (read only) DVD disc for both movies and data endorsed by the DVD Forum. DVD-Rs are often called "DVD Dash Rs" or "DVD Minus Rs" to distinguish them from the competing "Plus R" format (see DVD+R). 100A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning . Mustek is actively demonstrating the DVD-R100A/B at CES in anticipation of full production in the spring of 2003. With an entry price targeted below $500, the DVD-R100A/B will allow consumers to play DVDs and also record video content - such as broadcast television or home movies - onto DVD disc media. Cirrus' +R/W platform offers Mustek a comprehensive solution that encompasses the hardware, software, and manufacturing tool kit necessary to help it get the DVD-R100A to market quickly with a proven, affordable DVD recording device. The DVD-R100B is expected to provide consumers with high-quality audio and video record and playback, and an iEEE 1394 connection to enable a high-speed connection to a digital media for long-term storage and playback on the installed base of DVD players worldwide. "Mustek sees a tremendous opportunity to penetrate the mass market for DVD recorders as replacements to consumer VCRs in 2003," said Jack Chang, director of Engineering for Mustek. "Mustek has the product design experience, manufacturing power, and channel presence to succeed in this new market. Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software). http://cirrus.com/. is providing us with all the technology we need in chips, software, and systems to make a very competitive entry into the market." The showpiece show·piece n. Something exhibited, especially as an outstanding example of its kind. showpiece Noun 1. anything displayed or exhibited 2. of Cirrus' DVD +R/W recording platform is the CS98200, which is the industry's highest performance DVD processor. DVD recording devices featuring the CS98200 can utilize its support of a wide-range of enhanced consumer features, such as DVD-Audio, MPEG-4 simple profile support, and Enhanced DVD technology, which provides access to Web-based interactive content through a broadband-enabled DVD device. Cirrus' CS92288 encoding solution provides high-quality video recording over a wide range of bitrates, enabling consumers to enjoy up to six hours of high-quality content on DVD recordable DVD recordable and DVD rewritable refer to DVD optical disc formats that can be recorded (written, "burned"), either or rewritable (write multiple times) format written by laser, as compared to DVD-ROM, which is mass-produced by pressing. media while retaining compatibility with the installed base of DVD players. Companion Cirrus audio codecs complete the reference platform. "Cirrus has taken an early leadership position in enabling the volume DVD recording market through the strength of our reference platform that is helping customers such as Mustek accelerate the market for affordable digital video recording products," said Terry Leeder, senior vice president, sales and marketing, Cirrus Logic. "With its established retail distribution channels, volume production and strong brand, we believe that Mustek is poised to become a DVD recording market leader, and we're delighted to contribute to its success." DVD recorders and other devices that can record digital content are expected to become the fastest-growing segment in digital entertainment during the next several years, with Danielle Levitas and Susan Kevorkian at IDC predicting unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. could reach 19 million by 2005. These devices will allow consumers to upgrade more than 30 years of VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. technology and begin to store and view content in the digital domain. Currently, many DVD recorders are too expensive for widespread consumer adoption, but Cirrus' reference platform is designed to help customers such as Mustek drive volume production of more affordable DVD recording products. The DVD+RW (DVD+Read Write) A rewritable (re-recordable) DVD disc for both movies and data from the DVD+RW Alliance. DVD+RW media can be read on DVD-Video players and computer DVD-ROM drives. format offers a consumer-friendly operation and is emerging as a leading standard in the DVD recording market, due in large part to its compatibility with existing DVD standards. Cirrus Logic, Inc. Cirrus Logic is a premier supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. Mustek Mustek Systems is a supplier of entertainment and computer products. The goal of Mustek is to supply high quality, high performance human-interface products at affordable price. The product portfolio of Mustek mainly consists of scanner, digital camera, DVD player, wireless LAN, notebook PC, and many others. Mustek Systems is headquartered in Hsin-Chu Science Park of R.O.C., with factories and offices in Europe, U.S.A., and Mainland China. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provision Except for historical information contained herein, the matters set forth in this news release, including the expected capabilities of the DVD-R100A/B and the expected growth of DVD recorders and other devices that can record digital content, are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of Cirrus' +R/W platform to perform as expected and the risk factors listed in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 30, 2002, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law. Cirrus Logic is a trademark of Cirrus Logic, Inc. All other product names noted herein may be trademarks of their respective holders. |
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