Cirrus Logic Commands Leadership Position as No. 1 Supplier of Audio DSP Chips for Home Entertainment Based A/V Receivers.

Business Editors & High-Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--Oct. 23, 2000

Cirrus Logic Inc. (Nasdaq:CRUS) today announced it has achieved the number one position in supplying the primary audio DSP chip for seven out of 10 leading brands of A/V receivers through its Crystal(R) branded DSP audio decoders.

Cirrus Logic is in a strong position for continued growth in this market as the explosive growth in DVD-based home entertainment systems pull sales of multi-channel digital A/V receivers. Consumer demand has made the DVD player the fastest growing consumer product ever, with about half of DVD player purchases including an A/V receiver.

Forward Concepts, an independent research firm in Tempe, Ariz., predicts AV receiver sales will grow from 4.8 million units this year to 28.8 million units in 2004.

"With its market specific processor audio DSPs and factory developed firmwares, Cirrus Logic has succeeded in becoming the market share leader in A/V receiver decoder chips," said Will Strauss, president of Forward Concepts. "Their focused efforts for the past three years have resulted in the adoption of the Crystal branded DSP audio decoders by most tier one OEMs."

By using programmable DSPs, millions of Crystal equipped A/V receivers support playback from DVD, cable TV, satellite TV and HDTV. The primary key to Cirrus Logic's success has been using programmable DSPs to provide a variable platform supporting the multitude of DSP algorithms utilized in digital audio such as: Dolby Digital, MP3, DTS, Musicam, MPEG-2 Multi-channel, AAC, THX and HDCD.

Additionally, all of these algorithms have already been programmed directly by Cirrus Logic engineers allowing them to focus their research and development efforts on new technologies required for tomorrow.

By anticipating the explosive DVD digital audio market and investing in it early, Cirrus Logic today enjoys close strategic relationships with most tier one consumer electronic companies and is helping them craft the right strategies to remain leaders in their markets.

"Cirrus Logic is now expanding and further stratifying our leadership position with larger systems-on-chip (SOCs), higher performance DSPs and lower cost devices already in development," said Terry Ritchie, vice president of DSP Technologies for Cirrus Logic's Consumer Products Division. "Relative to strong consumer demand for home entertainment systems, we see not only the A/V receiver market but the entire multimedia digital house as a significant growth opportunity going forward."

Today, Crystal branded DSPs and data converters, and Maverick branded Internet processors offer a complete catalog of multimedia integrated circuits. Combining the Crystal DSPs, factory developed firmwares and the Crystal digital to analog and analog to digital converters, Cirrus Logic offers a single source solution for architecture and design of Internet age consumer audio entertainment equipment.

Cirrus Logic

Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for Internet entertainment electronics. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets high-volume audio, storage and communications applications. Cirrus Logic sells its products under the Crystal(R), Maverick(tm) and 3Ci(tm) brands as well as its own name. Founded in 1984 in Silicon Valley, Cirrus Logic operates from headquarters in Austin, Texas, and major sites located in Fremont, Calif., and Broomfield, Colo., as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.

Safe Harbor Provision

Any forward-looking statement and all other statements that may be made in this news release that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially. Please refer to Cirrus Logic's current Form 10-K and other filings with the Securities and Exchange Commission for more information on the risk factors that could cause actual results to differ.

Note to editors: Cirrus Logic, Crystal(R) and Maverick(tm) are registered trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.