Cirrus Logic's New D/A Converter Drives Mainstream Market For DVD-Audio and SACD Players.Business Editors & High-Tech Writers Audio Engineering Society Show LOS ANGELES--(BUSINESS WIRE)--Sept. 20, 2000 Cirrus Logic Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ), the world's leading supplier of audio ICs, today introduced the CS4392, a high performance Crystal(R) digital-to-analog converter that delivers unrivaled sound quality while providing manufacturers a cost-effective solution for next generation DVD-based audio products including DVD-Audio and Super Audio CD (SACD (Super Audio CD) A high-resolution CD audio format from Sony and Philips. SACD and DVD-Audio (DVD-A) were the two next-generation digital audio formats for enhanced sound quality, but neither one caught on (see high-resolution audio). ) players. The unprecedented price/performance of the CS4392 facilitates the mainstream market adoption of DVD-Audio and SACD players, which is driven by consumer demand for high quality audio performance at an affordable price. Consumer demand has made the DVD player the fastest growing consumer audio product in the market. "Worldwide Consumer Electronics Semiconductor Market Forecast" by Dataquest Inc., a unit of Gartner Group Inc., forecasts sales for 2000 at 18 million units growing to 71 million units in 2004. The CS4392 builds on the success of the CS4391 and is the latest product offering in a pin-compatible family of Crystal D/A Converters, thus allowing manufacturers to achieve better performance and sound quality with minimal design effort. In addition to improved dynamic range (114dB) and THD+N THD+N Total Harmonic Distortion + Noise (-100dB) performance, the CS4392 offers selectable digital filters, providing design flexibility and the means to customize system performance in order to achieve the best listening experience for any given application. "The CS4392 demonstrates our leadership at providing optimal analog solutions for rapidly emerging audio products such as Universal DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and SACD players," said Jason Carlson, vice president and general manager for Cirrus Logic's Consumer Products Division. "By providing a pin-compatible family of high performance D/A Converter products, we enable manufacturers to maximize audio performance, reduce development cost, and accelerate their time to market with affordable next generation DVD-based audio products." The CS4392 delivers the best price/performance of any product in its class and is ideal for use in a variety of professional and consumer audio applications that require a high performance, cost competitive D/A Converter solution. Such applications include DVD players, A/V receivers, mixing consoles, outboard converters and effects processors. The CS4392 utilizes Cirrus Logic's broad patent portfolio for support of SACD (Direct Stream Digital technology) and compatibility with DVD-Audio (24-bit, 192kHz sample rates) in a single chip solution. Other Cirrus Logic patented mixed-signal technologies employed in the CS4392 include a proprietary delta sigma modulator Modulator Any device or circuit by means of which a desired signal is impressed upon a higher-frequency periodic wave known as a carrier. The process is called modulation. The modulator may vary the amplitude, frequency, or phase of the carrier. architecture and analog switched capacitor filter. Pricing and Availability The CS4392 is priced at $2.80 in OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and quantities and will be shipping in the fourth quarter. It is available in a 20-pin TSSOP TSSOP Thin Shrink Small Outline Package TSSOP Thin Scale Small Outline Package or 20-pin SOIC (Small Outline IC) A small-dimension, plastic, rectangular, surface mount chip package that uses gull-wing pins extending outward. See gull-wing lead, SOJ and chip package. package. Cirrus Logic Cirrus Logic is a premier supplier of high-performance analog and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive chip solutions for Internet entertainment electronics. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets high-volume audio, storage and communications applications. Cirrus Logic sells its products under the Crystal(R), Maverick(tm) and 3Ci(tm) brands as well as its own name. Founded in 1984 in Silicon Valley, Cirrus Logic operates from headquarters in Austin, Texas and major sites located in Fremont, Calif. and Broomfield, Color. as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provision Any forward-looking statements and all other statements that may be made in this news release that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially. Please refer to Cirrus Logic's current Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and other filings with the Securities and Exchange Commission for more information on the risk factors that could cause actual results to differ. Note to editors: Cirrus Logic, Crystal(R) and Maverick(tm) are registered trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. |
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