Cirrus Chipset Creates New Digital Entertainment Market Category - the Home Theater Recorder.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors/High-Tech Writers MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4545531 2004 International CES LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2004 Cirrus Audio, Video Chipsets Enable Integration of Audio/Video Receiver, DVD Player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. and DVD Recorder (1) A recordable or rewritable DVD drive that is connected to the computer. It may be an internal or external device. See DVD drives, DVD-R, DVD-RW, DVD+R and DVD+RW. (2) Cirrus Logic Inc. (Nasdaq:CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ), the market leader in audio chips (source: Forward Concepts, April 2003), has leveraged its established audio expertise with its growing leadership in digital video technologies to create a chipset-and-software platform designed to spur a new market classification of digital entertainment products: the Home Theater Recorder. This platform features all the audio and video chipsets and software necessary to integrate a digital audio/video receiver (AVR (Automatic Voltage Regulation) See voltage regulator. ) with DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. record and playback capability, thus providing an all-in-one entertainment solution. Much like today's growing DVD receiver market - which integrates the AVR with a simple DVD player - Cirrus expects that its platform will be manufactured and marketed to consumers as a single product, packaged and sold with home-theater-style speakers for multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple surround sound. The Cirrus platform is comprised of Cirrus' latest MPEG-2 audio/video codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, chip, the CS92688, and its flagship DVD processor, the CS98200, both of which form the heart of Cirrus' current leading platform solution for the DVD recorder market. With the selection of Cirrus' CS98300 DVD processor, the platform will support full-screen playback of DivX(R) technology-encoded digital media, pending certification from DivXNetworks. The platform also integrates a Class D digital amplifier, which enables smaller form factors and improved power efficiency (less heat) compared with traditional analog-based receiver systems. Renowned for their superior sound quality, Cirrus Logic analog converters - the CS4344 digital-to-analog converter, the CS8416 192 kHz SPDIF See S/PDIF. receiver and the CS5340 stereo analog-to-digital converter - and a manufacturer's tool kit complete the platform. The platform will be available to digital entertainment OEMs with both options for 5.1 and 7.1 multichannel surround-sound systems. "This new platform represents the culmination of Cirrus Logic's strengths as a provider of digital entertainment technologies," said Terry Leeder, senior vice president of Sales and Marketing, Cirrus Logic. "Among semiconductor companies, Cirrus is uniquely positioned to leverage its strengths in audio and video semiconductors to create this entirely new market classification of product." Consumer DVD recorders, including standalone DVD recorders, combo units and Home-Theater-in-a-Box devices that record video digitally, are expected to become one of the fastest growing segment in digital entertainment during the next several years, with possible unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. of up to 51 million by 2006 (source: IDC, September 2003). These devices will allow consumers to upgrade more than 30 years of VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. technology and begin to store and view content in the digital domain. Cirrus Logic Inc. Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. For more information visit www.cirrus.com. Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4545531 |
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