Cirro Energy Services Launched to Pioneer Energy Saving Strategies for Large Power Users; Energy Management Consultancy & Purchasing Expertise Impacts Bottom Line.

DALLAS -- Cirro Energy(R) executives and two key industry veterans have formed a new company, Cirro Energy Services, Inc., the first truly independent brokerage and consultative energy firm in Texas with market insight from a retail electric provider. CES will save high volume commercial and institutional electricity consumers tens of thousands of dollars through a combination of energy procurement, value-added energy usage analysis and auditing services.

"We recognized the opportunity to provide high volume clients with much-needed information to reduce a very large controllable expenditure," said Cirro Energy CEO Tim Rogers. "Until now, these companies have received advice based upon outdated information or from the biased arm of an electric provider to simply purchase power from their preferred source. Cirro Energy will not bid on any contract overseen by this new company in order to maintain complete objectivity. And by tapping our daily analysis of the marketplace, the CES team can help audit current contracts to ensure consumers do not overpay for their power."

Two former senior directors from Reliant Energy and Direct Energy are heading Cirro Energy Services. Jeff Nottingham is president and Michael Cozzi serves as executive vice president. The two men have broad experience succeeding in structuring energy solutions for large commercial and institutional accounts, electricity deregulation and risk management of fluctuating energy markets.

"Cirro Energy Services is based on a new bold way of thinking," noted Nottingham. "We've built a team with world-class expertise, direct contact with ERCOT and access to pricing and industry intelligence to ensure maximum savings. Cirro Energy Services will offer objective, independent guidance to customers that simply cannot be matched."

Nottingham is a talented and versatile executive that served as Director of Energy Marketing for Reliant Energy. The MBA economics instructor directed the development of Reliant's north Texas sales office and was responsible for its first-generation price models during the initial stages of deregulation.

Beginning with the deregulated areas of Texas, the company will provide consultative and brokerage services to commercial and institutional accounts using at least $1 million annually on average in electricity. Cirro Energy Services will broker contracts with leading energy suppliers to minimize the cost of power for its clients. The organization will guide customers by developing a purchasing strategy suited to their needs, overseeing the negotiation process with major REPs, choosing the most competitive provider and securing value added services.

Cirro Energy Services can also save money for companies that are not in a procurement period. The company offers extensive no-risk, no-fee audits that can net enormous savings under existing contracts. In addition, Cirro Energy Services will perform power factor cost analysis, 4CP warning reviews and scenario analysis that will draw upon up-to-date information available from REP Cirro Energy.

"Cirro Energy Services will level the playing field for consumers in a marketplace where dynamic pricing and outdated billing systems leave room for significant billing errors," added Nottingham. "Several high profile companies from the foodservice, manufacturing and hospitality industries, to name a few, are already saving sizeable amounts of money thanks to our savvy experts. With such price volatility in the market, timing matters a great deal, and we help clients choose the right time to strike. We have also recovered thousands of dollars through client energy bill audits. Due to the surprising amount of these errors occurring since deregulation's inception, we're finding a great deal of demand for our auditing services as well as assistance in reducing electric delivery charges.

Cirro Energy Services is based in Richardson, Texas. Retail electric providers interested in participating in contract bids should contact Mr. Nottingham at 972-764-7293.

About Cirro Energy

Cirro Energy brings a new, smarter approach to utility services. Led by a management team with successful experience in deregulated markets, Cirro is founded on the principles of delivering superior customer service and savings. The customer-focused and service-oriented company provides utility services -- including electricity, telecommunications and Internet access -- to residential and business customers across Texas. For more information on Cirro, visit www.cirroenergy.com or contact Scott Black at 214-520-3430 ext. 303.