Cirrex Gives Socket Public Relations the Green Light.ATLANTA--(BUSINESS WIRE) Nov. 28, 2000-Socket Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , a Hill and Knowlton company delivering high-voltage PR services to high technology companies, today announced that Cirrex Corporation has selected SocketPR to provide full-service public relations and creative marketing support. Cirrex is an Atlanta-based developer of integrated optics Combining electrical and optical components on the same silicon-based substrates used in the fabrication of a semiconductor chip. Also called "silicon photonics," fiber-optic communications employs numerous integrated optics devices, including lasers, photodetectors, beam splitters, for next-generation optical networking Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater potential transmission capacity than networking in the electrical domain. See optical fiber. solutions. With the demand for increased Internet bandwidth, optical networking using fiber-optics has emerged as the medium of choice for transmitting and routing vast amounts of information across long distances. Due to high-ticketed processes and equipment, however, optical networks have traditionally stopped at the wide area public Internet backbone (communications, networking) Internet backbone - High-speed networks that carry Internet traffic. These communications networks are provided by companies such as AT&T, GTE, IBM, MCI, Netcom, Sprint, UUNET and consist of high-speed links in the T1, T3, OC1 and OC3 ranges. where the local access networks then pick up. Venture-backed Cirrex hopes to change this scenario by designing and manufacturing affordable components that allow local carriers to extend high-bandwidth access straight to the end-user. Bringing together the largest team of optical research engineers in the Southeast, Cirrex designs fiber-optic communications systems In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole. that reside on a single chip. This smaller footprint reduces equipment demand, thereby making it more cost-effective for deploying in local area networks. In addition, Cirrex has developed state of the art, automated manufacturing processes that further reduce costs to carriers. "In todays information-intensive society, businesses rely on high-speed access to data, leaving no room for bottlenecks that occur because of highly-populated, over-extended local access networks," said Mike Wach, president of Cirrex. "Using our optical networking technology, local carriers will soon have a cost-effective solution that brings high-bandwidth Internet service closer to home." Socket Public Relations will work with Cirrex to cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. a comprehensive communications plan, including brand and collateral development, media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. and tradeshow support. In addition, Cirrex will take advantage of SocketPRs unique Weblicity programs designed to take Cirrexs Website from an "electronic billboard" to an interactive site that meets the needs of the different audiences who visit it. "The telecommunications industry is a hotbed hotbed, low, glass-covered frame structure for starting tender plants. It differs from a cold frame only in that the soil is heated—either artificially as by underground electric wiring or steampipes, or naturally with partially fermented stable manure, which of activity right now, with hundreds of companies rallying for support of their visionary technologies," said Peter Baron, co-president of SocketPR. "Cirrex is beyond a vision. It has developed a proven technology that fills an important gap between the promises of the future and the realities of today. Were excited to partner with Cirrex in communicating its value to the entire high-tech industry." About Cirrex Corporation Cirrex produces integrated optical, optoelectronic Refers to devices that function due to the interaction of light and electronics. For example, an electronic signal is the input to a laser diode, which generates light pulses that are transmitted through an optical fiber. and microelectronic technologies in using Planar A technique developed by Fairchild Instruments that creates transistor sublayers by forcing chemicals under pressure into exposed areas. Planar superseded the mesa process and was a major step toward creating the chip. Lightguide Circuitry (PLC) elements to achieve low cost, automated production and a miniaturized package size. Cirrex separates itself from the competition by integrating passive and active optical technologies to meet well-defined needs in the emerging access market. Cirrex is located in Alpharetta, GA. For more information, contact Cirrex Corporation, 1335 Ridgeland Parkway Suite 120, Alpharetta, GA 30004; (770) 751-6800; Fax (770) 751-6786 or visit their website www.cirrex.com. About Socket Public Relations SocketPR (Wired for Results) provides public relations and strategic marketing counsel to a range of high technology and Internet companies. It is part of the Advanced Technology Practice of Hill and Knowlton, one of the worlds largest public relations and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. firms with 64 offices in 34 countries. SocketPR works with start-ups as well as established companies, helping position their products, gain the mindshare of top influencers, and increase marketshare. Its services include editorial contact and placement, analyst relations, press tours, product rollouts, messaging and press kit development, media training, trade show support, branding including logos and taglines, brochures and collateral, web site design, direct marketing and unique Weblicity(TM) programs that maximize clients Internet presence. The agency has offices in Atlanta and Austin, Texas. More information can be found on the web at www.socketpr.com, or by contacting the Atlanta headquarters at 678-477-1111. |
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