Cirque Corporation Enters into Licensing Agreement with Adesso Incorporated to Assemble, Brand and Distribute Cirque's Desktop Touchpad Line.Adesso Will Also Provide Professional Retail Packaging of the Cirque Easy Cat, Cirque Smart Cat and Cirque Smart Cat Pro Desktop Products SALT LAKE CITY -- In an effort to improve overall market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" , Cirque Corporation Cirque Corporation is a Salt Lake City, Utah-based company which developed and commercialized the first successful capacitive touchpad, now widely used in notebook computers. , a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Alps Electric Co., Ltd. and a leader in the capacitance technology industry, today announced it has entered into a licensing agreement with Adesso Incorporated. Under the terms of the agreement, Adesso will assemble, brand and distribute the Cirque Easy Cat[R], Cirque Smart Cat[R] and Cirque Smart Cat Pro[R] desktop touchpads in professional retail packaging. The products will then be available to the market through its extensive distribution network. "This is an exciting announcement not only for Cirque and Adesso, but also for our other partners who will benefit from the improved sales activity brought about by the increased exposure our desktop touchpad A stationary pointing device that provides a small, flat surface that you slide your finger over using the same movements as you would a mouse. You can tap on the pad's surface as an alternate to pressing one of the touchpad keys. See mouse, trackball and pointing stick. line will be receiving," said Ken Tolman, sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → , desktop products for Cirque. "In addition, Adesso will offer the product in professional retail packaging that will be more appealing to the consumer." "The introduction of Cirque's desktop products into our retail channels, in conjunction with the larger marketing effort, will improve public awareness of the touchpad products," said Allen Ku, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Adesso. "We're enthusiastic about the opportunities this agreement gives us to grow the marketplace and help put Cirque touchpads on more desktops around the world." For more information about Cirque's OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and touch input solutions, please visit www.cirque.com. More information about where to buy Desktop Touchpad products, please visit Adesso at http://www.adesso.com. About Cirque Founded in 1991, Cirque is the original developer of capacitive touchpad technology. From the beginning, its original GlidePoint technology has provided the core of each new development of its touch-input solutions. In early 2003, Cirque was acquired by Alps Electric Co., Ltd., a $5.9 billion world leader in manufacturing electronics. As a wholly owned subsidiary of Alps, Cirque is considered the center of technology development for capacitive touch solutions. Cirque maintains independent development, production, sales and distribution facilities in Salt Lake City. For more information, please visit www.cirque.com. |
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