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Circulation results highlight challenges.


Daily newspaper circulation across Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County was mixed for the six months ended March 31, as improvements in the economy were offset by several circulation challenges.

Those challenges include new rules adopted by the federal government that restrict telephone marketing to consumers, the effect of gasoline prices on independent carriers, and a soon-to-be adopted news rack ordinance in Los Angeles that will likely restrict distribution points.

"The ability to demonstrate circulation growth is becoming more difficult," said Jack Klunder, vice president in charge of circulation for the Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories. , the business unit overseeing William Dean
''See Dixie Dean for the footballer in the United Kingdom whose real name was William Dean.


William Dean (b. 1840-01-08, d. 1905-09-04) was the Chief Locomotive Engineer for the Great Western Railway from 1877, when he succeeded Joseph Armstrong.
 Singleton's MediaNews Group Not to be confused with Media General, an unrelated newspaper and TV group.
MediaNews Group, based in Denver, Colorado, is one of the largest newspaper companies in the United States.
 Inc. chain of papers in the region, including the Daily News of Los Angeles.

Monday through Friday circulation for the Daily News fell nominally (316 copies) to 178,044, compared with the six-month period ended in September, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 preliminary figures from the Audit Bureau of Circulations
The Audit Bureau of Circulations is one of the several organizations of the same name operating in different parts of the world. It audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by
. Compared with the year-ago period, circulation rose by 0.27 percent (481 copies).

Sunday circulation rose by 530 copies from the year-ago period.

Two of MediaNews Group's other local properties, the Pasadena Star-News and Long Beach Press Telegram, saw marginal gains in circulation.

Within the next month, the Los Angeles City Council The Los Angeles City Council is the governing body of the City of Los Angeles, California, United States.  is expected to adopt regulations that will spell out the color, size and spacing requirements for news racks bolted to city sidewalks. Millions of dollars will be spent to repaint Re`paint´   

v. t. 1. To paint anew or again; as, to repaint a house; to repaint the ground of a picture. s>

Verb 1.
 an estimated 30,000 racks the required ivy green color.

Also impacting newspapers locally are federal "do-not-call" rules designed to block unpopular marketing calls. Under the rules, all telemarketing companies are required to pay a fee and check the list before calling their targets--making it tougher for papers to solicit subscriptions.

"You have to figure out how to replace that business because you can't call people anymore," Klunder said.

At the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, owned by Chicago-based Tribune Co., Monday through Saturday circulation was 983,727 for the six-month period ended March 31, up 2.9 percent from an average of 955,211 (unaudited) for the six-month period ended Sept. 30, 2003. Compared with the year-ago period, the gain was 0.42 percent.

The Times' Sunday circulation saw a negligible year-over-year decline of 3,372 copies, to just shy of 1.392 million. It grew less than 1 percent when compared with the six-month period ended Sept. 30.

Spanish-language La Opinion, which is locked in a fierce newspaper war with a new entrant in the market, Hoy, saw circulation rise by 1,382 copies to 126,628 from the year-ago period, and by 1,936 from Sept. 30.

Circulation figures for the L.A. edition of Hoy, which is owned by Tribune and was launched in March after earlier debuts in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Chicago, won't become available until the six-month period ended Sept. 30.

Monica C. Lozano, president publisher and chief executive of La Opinion, said the newspaper increased its points of sale and placed more papers in racks for distribution.

La Opinion's classified advertising linage lin·age also line·age  
n.
1. The number of lines of printed or written material.

2. Payment for written work at a specified amount per line.


linage
Noun

1.
 also is on the rise. Help wanted ads are up 40 percent on a year-over-year basis in March, with classifieds across the board showing a 15 percent rise. "This is a strong indicator of the health of the economy," she said.
Modest Growth

Most newspapers were little changed for the six months ended
March 31.

                                    Average Daily    % change vs.
Newspaper                            Circulation      March 2003

Los Angeles Times (M-Sat)              983,727           0.42%
Daily News (M-F)                       178,044           0.27
La Opinion (M-F)                       126,628           1.1
Long Beach Press Telegram (M-F)         96,967           0.4
Torrance Daily Breeze (M-Sat)           70,347          (4.85)
San Gabriel Valley Tribune (M-F)        48,920           0.13
Pasadena Star-News (M-F)                35,181           0.07
Investor's Business Daily (M-F)        221,256          (8.82)

Source: Audit Bureau of Circulations
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Title Annotation:Media & Technology
Author:Maio, Pat
Publication:Los Angeles Business Journal
Date:May 10, 2004
Words:628
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