Circuit City Selects Sharpe Partners as New Interactive Advertising Agency.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Jan. 26, 2004 Sharpe Partners, a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City-based interactive advertising agency, today announced it will serve as Circuit City Stores, Inc.'s interactive advertising agency of record. "We are looking forward to our collaboration with Sharpe Partners," said Fiona Dias, president of Circuit City Direct. "Sharpe Partners impressed us with its considerable strategic thinking, its dynamic creative and its proven ability to deliver results-driven online marketing programs." Sharpe Partners will provide strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , creative development, media planning, and optimization for Circuit City's Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs. Sharpe Partners' successful delivery of the interactive advertising for other consumer clients such as Fujifilm USA and The Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served Company made it a solid choice for Circuit City, a prominent consumer electronics retailer. "We are thrilled with the opportunity to join Circuit City's team," said Kathy Sharpe, chief executive officer for Sharpe Partners. "We relish the assignment of taking Circuit City's successful online marketing program to the next level. It's a great way to build a long-lasting relationship. About Circuit City Stores, Inc. With headquarters in Richmond, Va., Circuit City Stores, Inc. (NYSE NYSE See: New York Stock Exchange :CC) puts the customer first with high-quality service and more than 5,000 consumer electronics products available in its stores and online at www.circuitcity.com. Top-quality, low-priced products; detailed product information; and product specialists, who complete extensive online and in-store training programs, are all a part of Circuit City's promise to provide superior consumer electronics solutions to its customers. Circuit City's remodel re·mod·el tr.v. re·mod·eled also re·mod·elled, re·mod·el·ing also re·mod·el·ling, re·mod·els also re·mod·els To make over in structure or style; reconstruct. and relocation RELOCATION, Scotch law, contracts. To let again to renew a lease, is called a relocation. 2. When a tenant holds over after the expiration of his lease, with the consent of his landlord, this will amount to a relocation. program reflects the changing needs of consumer electronics shoppers; the stores are brighter and more open, the aisles are wider and virtually every product Circuit City sells is on the sales floor for easy customer access. Circuit City is committed to families and is the official sponsor of ImageMakers, the Boys & Girls Club Girls Club is a 2002 American television series created by David E. Kelley, who was also it's producer and executive producer. Only two out of a total of thirteen episodes created were broadcast on Fox Television in the United States and Global Television in Canada. of America's national photography contest. Circuit City operates 618 Circuit City Superstores This is a list of superstores by country. Multi-national
About Sharpe Partners Sharpe Partners has been delivering a unique blend of results driven, award-winning interactive marketing solutions to Fortune 500 Brands since 1999. Our agency's long term relationships with Fujifilm USA, ExxonMobil, The Minute Maid Company and, Hi-C are all sustained by our dedication to the highest standards across all competencies, especially our standards for service. Sharpe Partners builds Brands and sells products based on a commitment to understanding the need of the people who will use them. For more information, please visit: www.sharpe-partners.com. |
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