Circuit City Puts the Consumer First by Commissioning BizRate.com to Measure its In-Store Customer Satisfaction Performance.Business Editors & High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--July 16, 2001 BizRate.com (www.bizrate.com), the No. 1 comparison shopping site on the Web and leader in customer satisfaction, today announced it will provide a nationwide in-store customer satisfaction monitoring program for Circuit City, a leading national retailer of brand-name consumer electronics, personal computers and entertainment software. Under the new agreement, BizRate.com will augment aug·ment v. aug·ment·ed, aug·ment·ing, aug·ments v.tr. 1. To make (something already developed or well under way) greater, as in size, extent, or quantity: Circuit City's existing customer satisfaction measures for its brick-and-mortar stores, in addition to powering Circuit City's online customer satisfaction performance tracking. Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for BizRate.com, said: "Circuit City is ahead of the curve in recognizing that customer satisfaction is a key driver for business success. As more brick and mortar See bricks and mortar. companies follow suit, BizRate.com -- the leader in online customer satisfaction tracking -- is perfectly poised to help companies improve their customer satisfaction levels, online an off line." "BizRate is the proven expert at monitoring satisfaction, and this expanded relationship offers us a valuable tool to better serve our customers," said W. Alan McCollough, Circuit City's president and chief executive officer. "We want to take the online success template that BizRate already has developed for us and use it to drive a customer satisfaction culture in stores across the country. Our goal is to ensure that every Circuit City employee will have a customer satisfaction focus, and every customer will have a positive experience with Circuit City." "Customer satisfaction isn't just a nice quality to offer, it's intrinsically linked to transactional growth," concluded Davis. "BizRate.com's expanded offline relationship with Circuit City highlights a shift in thinking by retailers to pursue multi-channel synergies." Merchants who have experienced the largest order growth consistently outperform Outperform An analyst recommendation meaning a stock is expected to do slightly better than the market return. Notes: Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy. low-growth merchants on all customer satisfaction metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research by BizRate.com, which already measures the online customer satisfaction performance of more than 1,500 e-tailers. BizRate now supplies Circuit City with detailed analysis based on the in-store customer experience at several key customer touch-points: the point of sale, delivery and installation. Customers who wish to participate are invited to log on to the co-branded site, www.cc.bizrate.com, to take a brief survey and to be automatically registered for a chance to win valuable prizes from Circuit City. No purchase is necessary to enter the sweepstakes. About BizRate.com Founded in 1996 and based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , BizRate.com (www.bizrate.com) is the leading comparison shopping site on the Web. Connecting millions of buyers to thousands of sellers in a single, organized location, the site provides the best efficiencies for both buyers and sellers. In BizRate.com's marketplace, shoppers have access to a powerful product search engine, standardized standardized pertaining to data that have been submitted to standardization procedures. standardized morbidity rate see morbidity rate. standardized mortality rate see mortality rate. check-out, exclusive deals, "hot" product listings and gift guides to empower consumers to "shop smartly" across 20 popular store categories and more than 1,500 merchants. Through BizRate.com's unbiased consumer rating system, compiled exclusively from point-of-sale and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. surveys of participating merchants, shoppers can compare merchants across 10 service dimensions. BizRate.com ratings appear on Consumer Reports Online and in Consumer Reports magazine. About Circuit City With 595 Circuit City Superstores This is a list of superstores by country. Multi-national
See: New York Stock Exchange :CC) operates more consumer electronics specialty superstores in more markets than any other retailer. Circuit City's online presence, CircuitCity.com, offers an integrated clicks-and-mortar experience with a comprehensive selection of consumer electronics, personal computers, movies, music and games; extensive product information; and Express Pick-up, which allows customers to order online and pick up in store. Circuit City's headquarters are located in Richmond, Va. Note to editors: BizRate.com experts are available to add commentary to your articles. To schedule an interview with a BizRate.com merchandising expert, contact: Helen Malani, 310/305-3506, ext.120, hmalani@bizrate.com; Leslie Barry, 310/305-3506, ext. 186, lbarry@bizrate.com. |
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