Circuit City Expands Xchange-Powered Real-Time Marketing Automation Platform; Electronics Giant Seeks Greater Customer Knowledge and Service With Upgrade to Xchange 8.Business/Technology Editors BOSTON--(BUSINESS WIRE)--May 28, 2002 Xchange, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : EXAP), innovators in helping businesses capture more profit in each customer interaction, today announced that Circuit City (NYSE NYSE See: New York Stock Exchange :CC), a leading national retailer of brand-name consumer electronics, personal computers and entertainment software has opted to upgrade its Xchange-powered campaign management platform. Already a customer of Xchange, Circuit City's action will enhance their customer communications with the latest generation of the leading analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. software suite of products. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Xchange, Circuit City upgraded by adding additional analytics functionality the company's Xchange implementation. Key among the software's new capabilities is the improved reporting function resident in the new product. Xchange also said that Circuit City required an easy to implement robust analytical solution to drill into their campaign execution. In terms of real-world benefits, the upgrade to Xchange 8 by Circuit City will increase its ability to access, analyze, and use more business information about customers. By achieving a more efficient use of this information, Xchange clients like Circuit City are able to improve customer acquisition and retention, and develop more profitable individual relationships. "The definition of good CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. has come to mean a lot more than database management and merge- and-purge mail programs. Today, companies have to practice real demand generation, employ customer-based analytics, multi-channel execution, and automated metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. - in real time. And, their solutions better be industrial-strength or they'll be eating the competition's dust," said J. Chris Wagner, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Xchange. "We've seen a lot of focus placed on optimizing the supply chain to drive efficiencies but so much more upside Upside The potential dollar amount by which the market or a stock could rise. Notes: This is basically an educated guess on how high a stock could go in the near future. See also: Bull, Downside exists in driving demand. The Xchange solution is the answer the marketing side of the house has been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. to provide bottom-line results that'll eclipse other departments' contributions," Wagner added. "We have learned from our customers like Circuit City what they need and want most from the software and have responded by bundling many new features into the Xchange 8 suite. Improved customer targeting, more metrics and easier, more intuitive interface are now part of our offering. With these tools users also gain more effective reporting that will help them refine their campaigns and save time and money," said Charlie Phillips, vice president of engineering at Xchange About Xchange Xchange solutions enable large global companies to lower costs and maximize profits by Capturing Value in Play through continuous customer conversation across all channels. Xchange 8 features the depth and open architecture large companies require to extract more value from their existing CRM investments by synchronizing synchronizing, n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship. online and offline multi-channel customer campaigns that are integrated with call centers and all other customer touch-points in real-time. This smarter, analytic approach to each customer interaction delivers strategic customer insights and profits. For more information on Xchange or to learn about our customer-focused software and services solutions, visit our Web site at www.xchange.com. Xchange, the Xchange logo, Relationships are good. Profits are better., and Capturing Value in Play are trademarks or registered trademarks of Xchange, Inc. All other product or company names mentioned are used for identification purposes only, and may be trademarks or service marks of their respective owners. Copyright Xchange, Inc., 2002 All rights reserved. |
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