Circle.com to Position Chandon's Sparkling Wine Online in the US.Business/Technology Editors BALTIMORE--(BUSINESS WIRE)--Oct. 2, 2000 Circle.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CIRC), a leading provider of end-to-end Internet services, has been tapped by Chandon Estates, a leading producer of Premium Sparkling Wines, to develop and implement a new section on their Web site, strategically positioning and marketing Chandon's online presence. This specific section, expected to launch in late October, promotes an online community for sparkling wine enthusiasts - Chandon Club - by offering exclusive online benefits and product releases via targeted marketing campaigns. Members will have access to entertaining and informative features regularly updated about collecting and investing in wine, tips from the winemaker and online programs including e-mail newsletters, recipe contests and wine purchasing club. "We asked Circle.com to develop our online presence using a fresh & innovative approach to position Chandon as the leading Sparkling Wine brand," said Jeremy Dahan, Relationship Marketing Director at Chandon Estates. "Circle.com exceeded our expectations with their ability to generate one-to-one marketing programs and e-mail based communication to help us reach our audience more effectively and efficiently. " "With this project we are able to demonstrate our full-line of service offerings, from strategic consulting to database marketing to graphic design," said Circle.com CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Robert T. Wilke. "Chandon asked us to create highly interactive marketing programs," added Wilke. "And delivering measurable results to our clients is what defines Circle.com." The Circle.com team of experts in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Boston will provide e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. strategy and implementation, database integration and marketing, site design and editorial strategy, and a `visibility' plan, which includes audience and partner development, SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. and promotional strategy. The Chandon Club and Private Cellar (wine club) members will have many benefits: access to new products prior to general release, access to products not available through traditional trade outlets, and opportunities to participate in product development in the form of opinion polls. They will also be privy to general information frequently updated about wine and sparkling wine including, how to read a wine bottle label, what to drink and when, building a home wine cellar, and food and drink recipes. In addition, members will be able to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; e-mail programs offering special promotions, take part in interactive programs such as recipe contests, and conduct e-commerce transactions on merchandising and specific wines. About Circle.com http://www.circle.com Circle.com (NASDAQ: CIRC) is an Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. provider that creates complete end-to-end Web enabling services for its Fortune 1000 and emerging Internet-based clients worldwide. Circle.com, through its 13 offices and over 550 associates worldwide, specializes in Internet-based marketing and customer relationship management systems. Circle.com is headquartered in Baltimore, Maryland and is a division of Havas Advertising (NASDAQ: HADV). Clients include: American Legacy Foundation The American Legacy Foundation (ALF)[1][2][3] is a non-profit organization dedicated to preventing teen smoking and encouraging smokers to quit. , Budweiser, Eaglestar Financial, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Guinness, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lexmark, MSNBC.com, OfficeDepot.com, Talbots, Peugeot, Schlumberger, PNC Financial Services PNC Financial Services (NYSE: PNC) is a U.S.-based financial services corporation, with assets of $92.0 billion. PNC operations include a regional banking franchise operating primarily in eight states and the District of Columbia, specialized financial businesses serving , Symantec, UPS, and Wall Street Journal.com. About Chandon Created in 1997 to expand Moet Hennessy's Sparkling Wine activities into a leading Global Branded franchise, Chandon Estates unites the Moet & Chandon heritage of vineyard and wine-making expertise with the diversity and innovation of a "new world" culture. With headquarters in California and wineries located in Argentina, Australia, Brazil, California and Spain, Chandon Estates produces Premium quality Sparkling Wines, available under one Global Brand, Chandon. Rapid expansion into an increasing number of markets makes Chandon a key global player. |
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