Circle.com Launches Interactive Library; Circle.com and Hayden Books Announce New Series Introduced by Roger Black.Business Editors INDIANAPOLIS--(BUSINESS WIRE)--Jan. 7, 2000 Anyone seeking a better understanding of the complex issues surrounding online media will soon be able to turn to a groundbreaking new book series, the Circle.com Library, for answers. Creative professionals and their clients and customers will welcome the April 2000 publication of Steve Krug's, "Don't Make Me Think: A Common Sense Approach to Web Usability Web usability is the application of usability in those domains where web browsing can be considered as a general paradigm (or "metaphor") for constructing a GUI. General ." This will be the first book in a publishing initiative spearheaded by Circle.com's Chief Creative Officer, Roger Black, for Hayden Books, an imprint of Macmillan USA. Krug is a widely acclaimed usability consultant who works with such companies as Apple, Drugstore.com, and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. . His exhaustively researched book, written with liberal doses of wit and advanced common sense, reveals the truth about how people actually use the Web. Building on the success of Roger Black's 1997 book, "Web Sites that Work," these new titles, each introduced by Black, will provide insight into successful online design, navigation, and content strategy and development, online branding and identity, Web usability, and e-commerce solutions. Other subsequent titles will explore the methodologies of site evaluation and testing, site makeovers, online branding, and creating and managing Intranets and Extranets, and also will investigate reaching expanding segments of the Internet market, such as women and children. "These books benefit from the extensive insight and experience from Circle.com's cutting-edge projects and marketing experience," said Karen Whitehouse, Executive Editor, Macmillian USA. "Roger Black shares his creative online media design experience, making these books a meaningful addition to the Hayden Books series and even more relevant to readers as the digital economy expands and matures." About Circle.com http://www.circle.com/ Circle.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CIRC) is a leading provider of customer relationship management solutions on the Web, providing complete end-to-end Web enabling services for leading companies. Circle.com, a division of Snyder Communications Snyder Communications Inc. (SNC) was founded in 1988 by Daniel M. Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as Direct marketing, database marketing, proprietary product sampling, sponsored information display in prime , Inc. (NYSE NYSE See: New York Stock Exchange : SNC SNC St Norbert College (De Pere, Wisconsin) SNC Sistema Nervioso Central SNC Société en Nom Collectif (French: Partnership) SNC Système Nerveux Central (French: central nervous system) ), employs over 400 people in offices worldwide, and is headquartered in Baltimore, Maryland "Baltimore" redirects here. For the surrounding county, see Baltimore County, Maryland. For other uses, see Baltimore (disambiguation). Baltimore is an independent city located in the state of Maryland in the United States. . About Roger Black After a successful career spanning the design, editorial, and business fronts of publishing, Roger Black was one of the first established designers to move into the development of online media. On November 1, 1999 Black became the Chief Creative Officer of Circle.com. He brings authoritative knowledge of print, broadcast design, and information management to online environments and is considered one of the formative influences on the online experience as it continues to evolve. About Steve Krug Krug wrote, designed, and illustrated the user's manual for DesignView, a Windows design tool for engineers that won the Best User Manual prize in the 1989 STC STC Supplemental Type Certificate (FAA) STC Society for Technical Communication STC Subject to Change STC Surf the Channel (website) STC Sound Transmission Class STC Singapore Turf Club International Competition. He has written dozens of manuals for William TechWriting Affiliates, Inc. and for products such as the Kurzweil Reading Machine for the Blind. He has been a design consultant for Apple Online Services, Symantec, Inc., and Interactive Bureau. About Hayden Books Written with the designer's needs in mind, Hayden Books' titles strive to inform, instruct, and inspire graphic and creative professionals. Hayden Books is an imprint of Macmillan USA, the world's largest computer book publisher and third largest operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. publisher. As one of the industry's leading innovators in both print and digital formats, Macmillan's book imprints include Que, Sams, Hayden Books, Lycos Press and Waite Group Press; Macmillan's digital divisions include BradyGAMES Strategy Guides, Macmillan Software and Macmillan Online. Macmillan USA is an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of Pearson Education Pearson Education is an international publisher of textbooks and other educational material, such as multimedia learning tools. Pearson Education is part of Pearson PLC. It is headquartered in Upper Saddle River, New Jersey. , the world's leading education publisher. Sales Information Hayden Books 201 W. 103rd Street Indianapolis, IN 46290 1-800-428-5331 To order review copies, send request to prorders@mcp.com Products and names in this document are trademarks of their respective companies. |
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