Circle K Sales Information Helps Fuel IRI AllScan Convenience Store Tracking Service; New Relationship Drives Improved Category Effectiveness and Retail Execution for Convenience Channel.

IRI AllScan Convenience Store Tracking Gives Retailers and Manufacturers Previously Unavailable Breakthrough Insights on Convenience Channel at Granular Level

CHICAGO -- Information Resources, Inc. (IRI) today announced that Circle K Stores Inc., a wholly-owned subsidiary of the Alimentation Couche-Tard Inc. group, which is the second-largest independent convenience store operator in terms of store count in North America, will begin sharing its point-of-sale (POS) data from all of its U.S.-based stores with IRI for incorporation into the new IRI AllScan[TM] Convenience Store Tracking service. Additionally, Circle K will leverage the new tracking service to drive improved category effectiveness and retail execution and collaboration with its valued manufacturing partners.

"Circle K is very pleased to not only be enriching the convenience channel information performance picture through granular sales insights from its stores, but also leveraging these critical insights to grow its business," said Circle K Director of Marketing Jim King. "The new AllScan service is a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."

IRI AllScan Convenience Store Tracking is a scanner-based POS tracking service that delivers highly accurate data and unmatched business insights to help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel. It is the only convenience store business reporting service enabling user's visibility into all categories with weekly granularity. The service is based on 11,000 POS scan stores, which surpasses any other offering in the marketplace.

"Circle K stores are known around the world for offering busy consumers a wide variety of quality products and services in a fast and friendly environment," said IRI President of Retail Solutions, Strategic Consulting and Integrated Solutions Thom Blischok. "We're thrilled to be partnering with Circle K to provide them with best-in-class convenience-store insights, so that they and the convenience channel at large can take business to the next level and achieve breakthrough results."

About Information Resources, Inc.

IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.