CiraNova Names Andrea Bush Vice President of Worldwide Sales; EDA and Semiconductor Veteran to Lead Worldwide Sales Activities.Business Editors CAMPBELL, Calif.--(BUSINESS WIRE)--Oct. 22, 2003 CiraNova, an electronic design automation (EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. ) startup building analog design solutions, today announced the appointment of Andrea L. Bush as vice president of worldwide sales. Bush is an industry-recognized sales executive with 19 years experience in EDA and semiconductor sales. "Andrea is a great addition to CiraNova and we are delighted to have her join us," said Jeff Lewis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CiraNova. "Andrea has a long and successful track record of selling innovative EDA products, which will be invaluable in helping us get early, fast traction with the analog design community. Furthermore, Andrea's strength in building world-class sales teams will enable us to achieve a strong global presence." Bush noted, "I am thrilled to join CiraNova at this critical juncture in the company's growth path. Given the increasing challenge that today's analog circuit analog circuit, electronic circuit that operates with currents and voltages that vary continuously with time and have no abrupt transitions between levels. Generally speaking, analog circuits are contrasted with digital circuits, which function as though currents or designers face in being able to quickly create high-performance products in the most cost-effective manner possible, I believe that CiraNova's products will be hitting the 'sweet spot' of the EDA market space at exactly the right point in time. Now, we just need to leverage the sales effort to take advantage of that timing and market opportunity." As vice president of worldwide sales for CiraNova, Bush will be responsible for developing and implementing the company's sales policies and programs. This will include prioritizing the sales strategy based on targeted customer opportunities as well as global geographic needs. In this role, she will oversee the company's direct sales force as well as the activities of contract distributors along with any support staff. Prior to joining CiraNova, Bush served as vice president of sales, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe for Numerical Technologies Numerical Technologies, Inc. was a San Jose, California, USA based EDA public (NASDAQ: NMTC) company, previously knowns as Transcription Enterprizes. On March 3, 2003 it was acquired by Synopsys. , Inc. Before this, she served as vice president of sales, North America, for Cadabra Design, which later merged with Numerical Technologies. In these positions, she was responsible for building the sales and support team; managing sales, field applications, corporate applications and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" and managing strategic partnerships with key industry companies such as Intel, Cadence and Motorola. During her tenure, revenue increased quarter by quarter and a large revenue backlog was created through the closing of multimillion dollar sales orders. Before this, Bush was head of Western U.S. area sales for Avanti's consulting subsidiary, Galaxi Design Services. Earlier, she served as an account manager for Avanti and was one of the company's leading sales performers for two years running. Prior to this, Bush held several executive sales positions within Synopsys, and before that, she held a variety of sales positions within Hewlett Packard. She holds a BSEE BSEE abbr. Bachelor of Science in Electrical Engineering degree from California Polytechnic State University This article is about the university in San Luis Obispo, California. For Cal Poly Pomona, see California State Polytechnic University, Pomona. California Polytechnic State University, commonly called Cal Poly , San Luis Obispo San Luis Obispo (săn l  `ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856. . About CiraNova CiraNova is a venture-funded EDA startup developing analog layout automation tools. The company is targeting analog circuit designers who need to get instantaneous feedback on the physical parameters of their circuit designs and who want to create high-performance circuit layouts in hours rather than days. The company will announce more details about its products in 2004. More information about the company can be found at www.ciranova.com. |
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