CirTran Signs Retail Distribution Agreement with Wines and Wines.
SALT LAKE CITY -- CirTran Corporation (OTCBB:CIRT), an international full-service contract manufacturer, marketer and distributor of IT, consumer and consumer electronics products, today announced that Diverse Media Group, a wholly owned subsidiary of CirTran and a Direct Entertainment[TM] firm specializing in multi-channel product marketing and distribution, has signed a retail distribution and marketing agreement with Wines and Wines, a Miami-based distributor of fine wines and spirits from around the world.
Under the terms of the agreement, Diverse Media Group (DMG) will use its best efforts to market and distribute all Wines and Wines products exclusively into various distributors and retailers such as Southern Wine and Spirits, Trader Joe's, Beverages and More, Wal-Mart (NYSE:WMT), Sam's Club, Costco (NasdaqGS:COST), Young's Markets and Vendome nationally, as well as restaurants, liquor stores and entertainment venues exclusively throughout California. Previously, Wines and Wines focused on markets throughout its home state of Florida, where it launched two product brands in 2005, called the Sun of Chile and Covinas brands, which have generated more than $3 million in total revenues since their entrance into the market, being sold at price points ranging from $8.99 to $9.99. Wines and Wines provides a wide selection of premium wines from Chile, Spain, Argentina and South Africa which sell at all price levels.
Juan Cabrales, Vice President of Wines and Wines, commented, "We are excited to partner with Diverse Media Group and confident they can help us to extend our presence from Florida to the rest of the country, through campaigns to target major national retailers. DMG's unique approach to more effectively promote a diverse range of products, which drives sales volume and increases brand awareness, was the key contributing factor toward our decision to engage Diverse Media Group."
Trevor M. Saliba, President of Diverse Media Group, commented, "This new relationship expands our offerings, and further validates our successful business model. Our solid relationships with leading retailers nationwide enable us to forge associations with distributors like Wines and Wines. Retailers throughout Florida have come to rely on Wines and Wines to provide unique and attractively priced wines from around the world; wine consumers enjoy and return to buy again and again. We look forward to sharing this successful track record with retailers nationwide. The emergence of fine wines at attractive prices from around the world creates a vibrant and growing market opportunity. We are excited to begin this relationship, and look forward to driving increased sales volume for Wines and Wines products."
About Wines and Wines
Founded in 2002, Wines & Wines is dedicated to providing our customers with the finest selection of international wines. Knowing that everyone has his/her own unique tastes and preferences, Wines and Wines is passionate about staying abreast of all current developments in wine so that consumers are assured of having access to the best levels of variety and value in their selections of our quality imported wines.
About Diverse Media Group
Diverse Media Group (DMG), a wholly owned subsidiary of CirTran Corp. (OTCBB:CIRT), is a Direct Entertainment[TM] firm specializing in product marketing, product manufacturing, production services, media financing and multi-channel product distribution (Direct Response, Retail, Live Shopping, Print, Catalog and Internet) in the consumer product, direct response and entertainment industries. DMG is a leading direct response and product marketing firm with a solid presence in the entertainment industry through its talent division, Diverse Talent Group, a Top 12 nationally ranked talent and literary agency in the entertainment industry.
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTCBB:CIRT) (www.CirTran.com) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology (www.racore.com), founded in 1983 and reorganized as Racore Technology Corporation in 1997. In 2004, it formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary with its principal office in ShenZhen, China. CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment, and household products manufacturing, focusing on the multi-billion-dollar direct response industry.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
All trademarks are properties of their respective owners.
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|Date:||Oct 11, 2006|
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