CipherLab and BlueStar Partner to Expand U.S. Channel Sales.Alliance Enables Companies to Tap New Markets Through Expanded Offerings of Scanning and Mobile Data Capture Solutions PLANO, Texas Plano (IPA: /ˈpleɪnoʊ/) is a wealthy suburb of Dallas, Texas, located to the north, mainly within Collin County, but also extending into Denton County. According to the 2000 U.S. and FLORENCE, Ky. -- CipherLab, a leading innovator in Automated Identification and Data Capture (AIDC (Automatic Identification and Data Collection or Capture) Capturing data electronically by scanning bar codes or alphanumeric codes (OCR, MICR), by reading magnetic stripes or by wireless means. See AIM, bar code and RFID. ) for the retail, warehouse and distribution markets, and BlueStar, a leader in solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. products, today announced an alliance that will strengthen the companies' channel sales within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Through this partnership, BlueStar will leverage CipherLab's global expertise in the retail, grocery and warehouse/logistics sectors and add CipherLab's popular scanners, mobile computers and portable terminals to its catalog. In turn, BlueStar's market dominance Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape. with U.S.-based resellers will give CipherLab increased visibility with American VARs and systems integrators, and enable the company to significantly broaden its reach into additional vertical industry sectors. "We find CipherLab's roster of mobile computers, terminals and fixed-data capture products extremely attractive, particularly as they support a wide range of connectivity platforms such as Bluetooth[R], Wi-Fi and RFID," noted BlueStar's Vice President of Business Development, Mike Byington. "This partnership with CipherLab is yet another sign of our continuing commitment to offer our customers data capture and scanning products that are particularly well-suited for rugged use in more demanding environments." "This BlueStar relationship extends CipherLab's Canadian presence with BlueStar Canada into the U.S. and Latin Markets, and we're very pleased that the company has chosen us as one of its partners," said Robert Hossary, Vice President-Americas for CipherLab. "Together, CipherLab will strengthen its support for BlueStar's solution providers and resellers and help them to deliver versatile data capture solutions that will best serve their needs -- and those of their customers -- both now and in the future." CipherLab will be a first-time exhibitor at BlueStar's VARTECH2007, a top trade show for VARs and Point-of-Sale, AIDC and RFID solution vendors, held September 20-23 in Nashville, TN (booth #120). About BlueStar BlueStar is a leading solutions-based distributor of Point-of-Sale, Bar coding, Data Collection, Radio Frequency Identification See RFID. (RFID), and Wireless Mobility Products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar sales representative or log on to www.bluestarinc.com. About CipherLab CipherLab is a global leader in the design, manufacture and marketing of AIDC (Automatic Identification and Data Capture/Collection) products and systems. The company's mobile computers and scanners are integrated into the networks of some of the world's best-known logistics, retail, distribution, government installations and healthcare companies, helping them run more efficiently and effectively onsite and on the road. Headquartered in Taipei, Taiwan, with North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. offices in Plano, TX, and operations in EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , the Americas, Asia Pacific and China, CipherLab is publicly traded on the Taiwan stock exchange Taiwan Stock Exchange (TSEC) Established in 1961, the only centralized securities market in Taiwan. (TWO:6160). More can be found on the web at http://www.cipherlab.com. |
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