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Cipher Releases 2008 News Aggregator Benchmarking Report.


CROFTON Crofton may mean several places:

In the United Kingdom:
  • Crofton, Cumbria, in Thursby Parish
  • Crofton, Bromley, a neighbourhood in Orpington
  • Crofton, Hampshire, an area of Stubbington
  • Crofton a village near Wakefield, West Yorkshire
, Md. -- Cipher cipher: see cryptography.


(1) The core algorithm used to encrypt data. A cipher transforms regular data (plaintext) into a coded set of data (ciphertext) that is not reversible without a key.
, one of North America's largest competitive intelligence and knowledge management consultancies, has released today the Cipher 2008 News Aggregators See syndication format.  Benchmarking Report and End-User Survey. The report offers the following:

* The results of a 100+ person end-user survey

* A map of the fee-based news aggregator market, plus the content the providers offer

* Key trends affecting the industry

* Profiles of key news aggregators.

Every day, business and competitive intelligence professionals rely on a wide range of digital content publishers and technology providers to monitor and extract information in their respective industry sector. For most people, though, the electronic news publishing industry remains a difficult and often confusing con·fuse  
v. con·fused, con·fus·ing, con·fus·es

v.tr.
1.
a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off.

b.
 environment. With over 11 years' experience in the industry, Cipher decided to leverage its knowledge by compiling com·pile  
tr.v. com·piled, com·pil·ing, com·piles
1. To gather into a single book.

2. To put together or compose from materials gathered from several sources:
 a comprehensive market assessment and user survey of the leading Fee-Based News Aggregators.

The main objective of this report was to help business professionals answer the following questions:

1. Who are the leading electronic news aggregators and what are their respective corporate affiliations?

2. What specific content is offered by each of the leading news aggregators and what degree of content overlap o·ver·lap
n.
1. A part or portion of a structure that extends or projects over another.

2. The suturing of one layer of tissue above or under another layer to provide additional strength, often used in dental surgery.

v.
 currently exists?

3. What do subscribers think of the performance of their news providers?

4. What is their level of satisfaction?

5. What are the most common sources of complaints?

In addition to profiling the key news aggregators and assessing the current trends in the marketplace, Cipher also polled over 100 end users of fee-based news services over a two-month period, representing such industries as pharmaceutical, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , insurance, healthcare, manufacturing, financial and competitive intelligence.

Some Key Results

In general, end-users liked their news aggregator, and most do not consider changing often, even in the face of dissatisfaction. However, there were some common issues with the marketplace that became apparent:

Broadness of content - Although this was cited as a major strength, it was also a downside Downside

The dollar amount by which the market or a stock has the potential to fall.

Notes:
You might hear someone say that the downside on stock XYZ is $10. What that means is that the stock could fall by this amount if things got bad.
 for many. End users would like increased functionality to enable them to more accurately pinpoint news of interest, both in automatic filtering and ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  search.

Service issues - Everything from timeliness of data receipt to customer service was mentioned. In spite of in opposition to all efforts of; in defiance or contempt of; notwithstanding.

See also: Spite
 this, most firms do not seek to change vendors very often. Changing needs, not service issues, was the reason given for a switch by most respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. .

Information Gaps - Many respondents felt that there was not enough information specific to their industry available through the news aggregators, and that multiple sources of information were therefore required. This has served to drive internal budgets higher in an effort to procure To cause something to happen; to find and obtain something or someone.

Procure refers to commencing a proceeding; bringing about a result; persuading, inducing, or causing a person to do a particular act; obtaining possession or control over an item; or making a person
 the right mix of information, and increase user frustration.

High Cost - Cost was mentioned throughout the survey, both in decreasing budget problems and increasing service prices. Most people seemed willing to pay however, with one respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests.  summing it up: "Information is NOT free...and you get what you pay for. It appears the costs are high...but factored over the value of that information to your company...it actually may not be as expensive as you think it is. If it helps you win a multi-million dollar contact...is it really THAT expensive?"

Other Results

Most used provider: Factiva

Most people noted that their company has used their provider for over 5 years (32%). Once a provider is accepted, they tend to keep their customers.

Most people are satisfied with their provider. 75% of respondents feel good about their provider, saying that it either "Completely Meets My Needs" or "Meets the Majority of My Needs".

Items that cause dissatisfaction: timeliness of data, cost and targeting ability.

The scope provided is generally appreciated.

Please visit www.cipher-sys.com for a copy of the complete report and survey results.

About Cipher

Cipher is a full service competitive intelligence consultancy serving clients around the world. Cipher consultants are experienced in delivering custom strategic research and analysis services across industries. Cipher also offers customizable decision support technology solutions including Cipher's award-winning competitive intelligence software, Knowledge.Works.

www.cipher-sys.com

Release Summary:

Competitive intelligence consultancy Cipher has released a Fee-Based News Aggregators Benchmarking Report. The report offers the results of an end-user survey, a market map of the content the news aggregators offer, key trends affecting the industry and profiles of key aggregators.

Keyword Tags:

competitive intelligence, fee-based news aggregators, news aggregator benchmarking, news aggregators
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Apr 25, 2008
Words:712
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