Cintas Implements Unica Corporation's Affinium to Manage Worldwide B2B Marketing Programs.

Business/Technology Editors

LINCOLN, Mass.--(BUSINESS WIRE)--Oct. 1, 2001

Unica(TM) Corporation, a provider of award-winning analytical CRM and marketing automation solutions, today announced that Cintas Corporation (Nasdaq: CTAS) has deployed Unica's Affinium(TM) to manage its worldwide business-to-business marketing campaigns. Cincinnati-based Cintas is a leader in the design, manufacture, and rental of corporate identity uniforms.

A modular, cross-channel marketing suite, Affinium delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, real-time personalization, and reporting. Cintas will use Affinium to deliver targeted, personalized marketing information and offers to its business customers and prospects throughout the world, increasing campaign effectiveness and ROI.

Braun Consulting (Nasdaq: BRNC) worked with Unica to integrate Affinium with other elements of Cintas' CRM solution and customer interaction channels. According to William Goetz, Cintas' vice president of marketing and merchandising, Affinium's open, flexible architecture helped to expedite the implementation process. "Because Affinium was able to work in our dynamic environment, we were able to deploy the system more quickly than possible with other marketing solutions," said Goetz. "For us, that was a real advantage."

While speed of deployment was key, there were a number of other factors that led to the company's initial decision to select Affinium, said Goetz. "Affinium is designed for marketers not programmers - and it's a complete solution. It provides integrated analytics, campaign management, and reporting across all channels. Affinium will continue to support us as we expand our distribution channels, from catalog sales to the Internet."

"This implementation of Affinium by a major business-to-business marketer shows that sound marketing methodology and a strong customer orientation benefit all companies, not just business-to-consumer marketers," said Yuchun Lee, Unica's co-founder and CEO. "Successful companies, like Cintas, understand the benefits of personalization, optimization, and ultimately return on investment that we're able to deliver via our software solutions."

About Cintas

Headquartered in Cincinnati, Ohio, Cintas Corporation is a leader in the corporate identity uniform industry, and also provides a wide range of ancillary services including entrance mats, sanitation supplies, cleanroom services and first aid products and services. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS. Cintas' stock is a component of the Standard & Poor's 500 Index. Cintas was recently ranked No.1 among outsourcing services companies in Fortune Magazine's survey on "America's Most Admired Companies."

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Merck-Medco, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Model, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Keep Each Customer in Focus, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica. All other trademarks are the property of their respective owners.