Cinny Little Joins Digital Influence Group as Executive Vice President.

WALTHAM, Mass. -- Digital Influence Group, Inc., a global digital constituency management agency, announced today that Cinny Little has joined the firm as executive vice president. In this new position Little will lead the rapidly growing business with responsibility for overall strategic direction, product development, creative strategy and execution and client service.

"Since launching Digital Influence Group less than two years ago, we have discovered there is tremendous market demand for an agency that can serve as a trusted guide to organizations creating online marketing programs to engage and influence targeted constituencies," said Marijean Lauzier, president and CEO of Digital Influence Group. "Cinny will be instrumental in helping Digital Influence Group take advantage of the burgeoning opportunity."

"I am very excited about joining Digital Influence Group," said Cinny Little. "In a very short time the agency has created a compelling social web marketing services offering, attracted world-class clients and brought together a highly talented and creative group of people. I look forward to working with the team and taking full advantage of the significant growth opportunity."

Before joining Digital Influence Group, Little was senior vice president at Pearson School Technology (part of Pearson plc) where she led product and program management for an Internet-based platform supporting K-12 administrators, teachers and students. From 1998 to 2001, Little served as president of the Boston office of AGENCY.COM, a global full-service Internet technology consultancy. Prior to that she was vice president and Content Director at Digitas, a full-service direct marketing agency, and was responsible for account management and content strategy consulting for several global brands.

From 1992 to 1996, as director of new media at Harvard Business School Publishing, Little created an interactive CD-ROM multimedia application for corporate management training and development.

About Digital Influence Group

Based in Waltham, Mass., Digital Influence Group is the world's first communications agency specializing in constituency management within digital channels. Digital Influence Group uses advanced technology and communications tools to help companies influence customers and prospects across multiple digital channels impacting their businesses. The agency relies on advanced constituency management techniques, including precise segmentation and analytics, and applies the newest digital communications tools - from weblogs to wireless - to enable clients to measurably increase lead and demand generation and drive new revenue creation. For more information, visit http://www.digitalinfluencegroup.com.