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Cinnabon Goes Online With The Ultimate Cinnamon Roll.

SEATTLE--(BUSINESS WIRE)--Feb. 4, 1998--

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Cinnabon, the makers of the ultimate cinnamon roll, and Great Food Online, a retail gourmet food store on the Internet, have partnered to produce Cinnabon's web site bakery. It can be reached on the net at www.cinnabon.com.

"We wanted to reach our traditional guest in an unique way," said Matt Ramerman, Cinnabon's director of marketing. "Our web site gives us a way to interact with our guests and an opportunity to distribute product."

"In the world of cinnamon rolls, there is only one hero -- Cinnabon," said Ben Nourse, Great Food Online chief executive officer. "Cinnabon joins our growing list of fine quality foods that appeal to people who like fun foods."

Cinnabon's web site features include:

Easy online shopping. Cinnabon baked goods are conveniently packaged in quantities of 6, 9 and 15 roll boxes. Items for sale include Cinnabon's original classic bun, its smaller sized Minibon and Minibon Delight reduced fat rolls, Caramel Pecanbon rolls and jars of Makara Cinnamon a central ingredient in all Cinnabon baked products. To order simply select the product and quantity desired, enter your credit card number and send. Orders take approximately two days to receive via Airborne Express.

Pastry Recipes. Provided are several family-style pastry recipes developed by Jerilyn Brusseau, Cinnabon's master baker. Her recipes include a selection of makara cinnamon based choices, such as French Toast, Pumpkin-Raisin Spice Loaf, Fudge Brownies, Hot Chocolate and a country cobbler with fresh fruits and berries.

The Cinnabon story and directory. Cinnabon bakeries can be found in 350 locations in the United States, Canada and Mexico. Its first bakery opened in 1985, in Seattle, and since that date nearly 285 million people have sampled Cinnabon's irresistible and deliciously-gooey cinnamon rolls.

A customer response section. At Cinnabon, customers are considered guests and are encouraged to make their views known. Many such comments have lead to the development of new products. All communication received gets a reply.

Food Reviews. Great Food Online in-house expert and former food editor Donna Nourse reviews Cinnabon and 19 other upscale retailers to give readers further insight to Great Foods Online's list of companies. All products mentioned can be purchased via Great Food Online web site, www.greatfood.com.

Cinnabon is the leading cinnamon roll bakery retailer in North America. Odds are it will continue to be the leader since consumer's fondness for full flavored foods is on the rise.

Great Food Online features 20 award-winning fine food suppliers. Entrepreneurs Ben and Donna Nourse launched Great Food Online in March 1996 as an online specialty retail store for lovers of fine food and gift-giving consumers. The company has since grown to become the leading online retailer in the fancy food category, attracting more than 500,000 visitors in 1997. Great Food Online sells the "best of" selected gourmet food categories. Consumers with an interest in gourmet food can find unique products, recipes and information in one spot.

CONTACT: Matt Ramerman, Cinnabon, 206/633-9586

mramerm@cinnabon.com

OR

Sarah G. Schwitters, Great Food Online, 206/443-3346

sschwitt@greatfood.com
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Date:Feb 4, 1998
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