Cingular Wireless Reinforces Commitment to California; Company Unveils New Campaign: ''You Talked. We Listened - Cingular's Commitment to California''.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--June 3, 2003

Cingular Wireless, the nation's second-largest wireless carrier, today announced a campaign to demonstrate the company's commitment to its California customers. Titled "You Talked. We Listened - Cingular's Commitment to California," the initiative reinforces the company's promise to provide the best wireless experience possible for its California customers.

"Our customers are our number-one priority," said Ed Reynolds, President of Network Operations for Cingular Wireless. "We listened to their feedback and suggestions about our company. This new initiative demonstrates that we value customer input and are taking real steps to meet their wireless communications needs."

Components of the campaign include:

Network Improvements

By the end of the year, Cingular will have invested more than $2.6 billion in the state's network since 1999 to build the largest all-digital, GSM (world-standard) network in California. The company's California engineers have driven more than 800,000 miles -- equivalent to 32 trips around the world -- to test the Cingular network. Specific 2002 improvements in California include:

-- Blocked calls and dropped calls decreased to levels below the

wireless industry target of 2%.

-- The number of cell sites increased by 24% percent, increasing

the coverage area by 7,831 square miles and enhancing overall

call quality.

-- As of June 2003, the total coverage area for Cingular in

California is 61,007 square miles.

-- Specific regional statistics for the San Francisco Bay Area,

Greater Los Angeles and Central California, San Diego and

Sacramento are also available by contacting Richard Gomes at

310-384-5654.

Customer Service

The company is taking steps to improve the overall customer service experience. This means:

-- A simplified billing process for Cingular customers.

-- Enhanced customer education at point-of-sale so customers have

the information they need to select the right rate plan,

features and equipment.

-- Improved training for customer-care consultants and sales

professionals, so whether a customer contacts us by phone or

in person, we can provide expert advice, resolve issues on the

first call and exceed customer expectations.

-- More than 750 retail outlets, 2,800 employees and nearly 1,500

customer care representatives serving California customers and

committed to providing them with the best possible wireless

service.

-- A dedicated team of operations and business-to-business

support in each California market.

Fitting California Best

Cingular's "Fit You Best" rate plans are designed to suit everyone's needs. From local and national plans to Family Talk, Cingular offers a variety of options. Cingular is the only U.S. wireless carrier to offer Rollover, which allows customers to "rollover" leftover package minutes from month to month for up to one year. The company offers the most advanced product innovations, including handsets, accessories, games and ring tones, and photo- and text-messaging capabilities.

Caring for Californians

Cingular helps make communities stronger, closer, empowered and enriched through charitable efforts, business partnerships and volunteerism. Cingular enjoys a special partnership with the Special Olympics organization, having raised more than $2.7 million for Special Olympics in California over the past two years. In addition to the annual promotional offer, the 2003 commitment includes a new Cingular Phone Recycling Program. For every wireless phone received for recycling this year, Cingular will donate $5 to Special Olympics.

Cingular Pledge

Cingular pledges to provide superior service to its customers through the ability to change their rate plans or upgrade to meet their changing wireless needs. Cingular also offers a "No Questions Asked" policy that allows customers to cancel their service at anytime within the first 15 days of service without paying an early termination fee. Finally, Cingular has entered into comprehensive new roaming agreements, broadening its GSM coverage. The result for Cingular customers is unmatched coverage, convenience, features and selection of phones - all based on GSM, the world's wireless technology standard. More than 70% of the world, or 193 countries, use GSM.

About Cingular Wireless

Cingular Wireless, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), serves more than 22 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS and Mobitex packet data networks. Details of the company are available at www.cingular.com.