Cingular Wireless Offers New-Look, $199 Palm Treo 680.New Smart Device Offers Cingular Consumer and Business Customers a Slim and Sleek Device Packed Full of Functionality ATLANTA & SUNNYVALE, Calif. -- Cingular Wireless and Palm, Inc. (Nasdaq:PALM) today introduced the new Palm[R] Treo[TM] 680 smart device, whose brand-new look, broad range of features and economical price will appeal to both consumers and business customers - just in time for the holidays. The Treo 680 quad-band world phone on the Palm OS[R] platform - which is available beginning Friday, Nov. 24, for as low as $199.99(1) - boasts Palm's hallmark ease of use to keep any user productive, all with a slim and compact feel. Cingular business and consumer customers will be able to better balance their personal and business lives, as the all-in-one Treo 680 seamlessly combines a compact, full-featured mobile phone with so much more, all at a competitive price. Users can do even more with their phone, from accessing email and editing documents at the airport to organizing photos and music while waiting for a friend at the coffee shop. Market research firm In-Stat estimates that 25 percent of all wireless handsets worldwide will be PDAs and smartphones by 2011, which makes the Treo 680 the ideal phone both for feature-phone upgraders and new users. The Palm Treo 680 is easy to use and affordable because of the multiple innovations it encompasses: * A new internal antenna enables a sleeker design; * An improved phone application on the Treo 680 smart device allows users to dial faster; * The ability to ignore calls with a quick text message lets users tell a caller "I'm in a meeting" or "Can't talk now"; * The large, bright color screen is perfect for viewing email, documents or spreadsheets via DataViz Documents To Go[R], and even photos and movies; * The highly regarded built-in QWERTY keyboard The standard English language typewriter keyboard. Q, W, E, R, T and Y are the letters on the top left, alphabetic row. Designed by Christopher Sholes, who invented the typewriter, the keyboard layout was organized to prevent people from typing too fast and jamming the keys. has improved buttons, making it even easier to type emails or SMS messages SMS message SMS n → (message m) SMS m ; * The messaging application displays text-messaging conversations as "threaded chats," similar to IM, so users can see their entire conversation with a particular person; and * The Treo 680 smart device also can be used as an MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. and has an integrated digital camera, camcorder and video player, with simpler organization for photos and photo slideshows. "The Palm Treo 680 will open up the popular Palm experience to a much wider audience of Cingular customers," said Jeff Bradley Jeff Bradley is an American professional wrestler. He is perhaps best known for his appearances with Extreme Championship Wrestling as Dudley Dudley, the leader of the Dudley Family. Career Bradley was born in San Antonio, Texas and raised in Brandon, Florida. , vice president, business data services, for Cingular Wireless. "This next-generation Treo comes with all of the outstanding business features that Palm devotees have come to expect plus rich entertainment capabilities, and all at a very attractive price that will appeal both to businesses and individual users." The Palm Treo 680 operates on Cingular's nationwide(2) EDGE network(3), the largest national high-speed wireless data network in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with availability in more than 13,000 cities and towns, and along some 40,000 miles of major highways. Treo 680 users also can take their device with them abroad to make calls on six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. and over 190 countries, with wireless data roaming in more than 115 countries(4). EDGE's widespread coverage makes the Treo 680 an ideal platform for business customers and consumers who want an easy-to-use way to check their email, send SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , browse the Web and more. "Palm remains focused on introducing Treo smartphones that are user-friendly and affordable for any audience - from single users to wide-scale business deployments," said Tara Griffin, Palm vice president and general manager. "The Treo 680 from Cingular Wireless is an excellent proof point. We have a tremendous opportunity to serve customers the world over by helping them stay more connected to important people and information, whether it's through contacts and calendar, email, messaging, documents, web browsing, photos or music. This mobile phone enhances work and leisure time." Business Customer-focused Solution While Palm's ease of use and affordability are beneficial for new or upgrading consumers, business users also can take advantage of the Treo 680 smart device, because of the following: * Flexibility: The all-in-one Treo 680 smart device is ideal for deployment across any business, small or large, and offers the security and flexibility needed by IT departments for easy integration; * High return on investment: Because of its attractive price and ease of use, the Treo 680 brings increased mobile productivity to help businesses realize a quick return on investment, all in a budget-friendly smart device; * Staying productive: Phone, web, add-on business applications and more help customers stay in touch and on top of their work; and * Staying connected: Customers can access such Cingular-enabled wireless email Wireless Email or Push E-mail for enterprises is an email solution for small handheld platforms that is secure and managed centrally by enterprise server. Wireless technology adoption has seen a dramatic increase over the past few years. solutions as Cingular Xpress Mail, Microsoft Exchange Messaging and groupware software for Windows from Microsoft. Exchange Server is an Internet-compliant e-mail system that runs under Windows NT/2000 and Windows Server 2003. It can be accessed by Web browsers, the Exchange client, versions of Outlook and the earlier Windows Inbox. Active Sync(5), and Good[TM] Mobile Messaging from Good Technology, as well as POP3 and IMAP IMAP - Internet Message Access Protocol accounts. "The Palm Treo 680 smartphone is a natural and affordable choice for our business," said Robert DeLille, chief executive officer of Creative Office Environments. "With more on-device memory and the availability of intuitive applications, such as Google Maps Google Maps (for a time named Google Local) is a free web mapping service application and technology provided by Google that powers many map-based services including the Google Maps website, Google Ride Finder and embedded maps on third-party websites via the Google Maps for Mobile, on the Cingular Wireless network, our workforce can be more productive and stay in touch with customers and colleagues." Pricing and Availability The Treo 680 is available beginning Friday, Nov. 24, for as low as $199.99 to consumers and businesses nationwide at Cingular Wireless retail stores, www.cingular.com, select national retailers, through Cingular's B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business sales organization and at http://www.palm.com/treo680. A variety of monthly data plans are available, including an unlimited Cingular PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Connect plan for $44.99 per month. For a limited time, the Treo 680 will come with a music bundle from Yahoo!, which includes a 30-day free trial to its Yahoo! Music Yahoo! Music, provided by the Yahoo! network, is a provider of a variety of music services, including Internet radio, music videos, news, artist information, and original programming. Unlimited To Go service and Yahoo! Music For Mobile. Users have the ability to access the Yahoo! Music Unlimited music library from the phone and to send tracks remotely to a PC.(6) The Palm Treo 680 from Cingular Wireless also supports a wide variety of third-party, Cingular Wireless certified applications, such as the TeleNav GPS Navigator[TM] solution. With TeleNav GPS Navigator, Treo 680 users now can get turn-by-turn voice and on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. GPS directions directly on their device for use when driving or walking.(7) For more information, please go to www.cingular.com/treo680. About Palm, Inc. Palm, Inc., a leader in mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings , strives to put the power of computing in people's hands so they can access and share their most important information. The company's products for consumers, mobile professionals and businesses include Palm(R) Treo(TM) smartphones, Palm handheld computers A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. , and Palm LifeDrive(TM) mobile managers, as well as software, services and accessories. Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (http://www.palm.com/store). More information about Palm, Inc. is available at http://www.palm.com. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE NYSE See: New York Stock Exchange :T) and BellSouth Corporation (NYSE:BLS See Bureau of Labor Statistics. ), has the largest digital voice and data network in the nation -- the ALLOVER[TM] network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) See HSPA. (High Speed Downlink Transmitting from a satellite to an earth station. Contrast with uplink. Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover A graphic element in an application or on a Web page that changes its color or shape when the pointer is moved (rolled) over it. See JavaScript rollover. See also n-key rollover. [R], the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. (1) With two-year voice and data contract from Cingular Wireless. (2) Not available in all areas. (3) The Treo 680 is designed to be compatible with networks implementing GSM/GPRS/EDGE standards, but networks may not be available in all countries or within countries in which it is deployed. (4) Access available within network coverage areas only. Availability and coverage depends upon carrier and the geographic scope of international roaming agreements. (5) Requires Microsoft Exchange Server Microsoft Exchange Server is a messaging and collaborative software product developed by Microsoft. It is part of the Microsoft Servers line of server products and is widely used by enterprises using Microsoft infrastructure solutions. 2003 and access enabled by IT administrator. (6) Offer available only through Treo 680 purchases made on Palm's website or in Palm retail stores. (7) Requires separately purchased Bluetooth GPS receiver and subscription to TeleNav GPS Navigator service. Broadcast Video and Other Palm Materials Broadcast video and other materials are available online from Palm's Multimedia Library (www.palm.com/MultimediaLibrary). Press can register at the site, which is hosted by The NewsMarket (www.TheNewsMarket.com), a web-based news and video archive, to browse and preview an extensive content library and order footage directly from their desktops. Registration and ordering on the site is free. Palm, Treo and LifeDrive are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners. |
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