Cingular Renews Contract With Motricity.Award Winning Fuel[TM] Platform Continues to Power Company Through Multiyear Deal DURHAM Durham, town and district, England Durham, town (1991 pop. 38,105) and district, county seat of Durham, NE England, on the sides of a hill nearly encircled by the Wear River. The town's small factories produce organs and carpets. , N.C. -- Motricity, a leading provider of mobile content services and solutions, announced today a multiyear renewal of their platform agreement with Cingular Wireless, the nation's largest wireless service provider. Motricity will continue to power Cingular's mobile storefront which enables Cingular to more efficiently source, market and deliver a rich suite of mobile content on the Cingular MEdia Mall to its 58+ million subscribers, while reducing costs and increasing data revenues. Stability of Motricity's Fuel platform, content provider management capabilities, and a greatly enhanced user experience were critical factors cited by Cingular in choosing to renew with Motricity. "Motricity has reduced Cingular's time to market for new content and increased title selections for their end-users," said Motricity chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Ryan Wuerch. "When Cingular launched exclusive song contestant ringtones, it was our Fuel technology that powered the service and enabled new ringtones to be available to customers the morning after the contestants performed on TV. Start to finish, this was the fastest production and delivery of ringtones ever and our platform made it possible." Since the beginning of last year, Cingular has seen a significant increase in its storefront activity and data services purchases. Average Daily Sales for Cingular mobile content are up over 200% since the Fuel platform launched with Cingular - realizing the highest gaming revenue in its history. Motricity's Fuel platform has allowed Cingular to focus its efforts on driving new content to its site. "Cingular is the nation's largest wireless company, and one of the largest in the world," said Wuerch. "When Motricity's Fuel was announced as Cingular's platform for content offerings we knew that our position as the leading provider of content delivery solutions would be greatly enhanced. The renewal of our partnership with Cingular continues to solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. this claim." About Motricity Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. Motricity's solutions create compelling end user experiences and deliver profitable mobile content offerings for partners such as MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , BET, CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Turner, Cingular, Alltel, Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind , Palm and others. Motricity's mobile content delivery platform, Fuel[TM], received the 2006 GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity's recent acquisition of GoldPocket Wireless extends Fuel's capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to our suite of solutions. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Munich. For more information, visit www.motricity.com. |
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