Cinesite Broadens Scope By Acquiring Effects Associates.LONDON--(BUSINESS WIRE)--April 28, 1999-- Cinesite (Europe) Ltd. announced here today that it has acquired Effects Associates Effects Associates is a physical-effects facility based in Pinewood Studios and one of the longest serving such companies in Europe. It is a division of the digital visual effects and post-production facility Cinesite (Europe) Ltd. , Ltd., one of largest and oldest special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. houses in Europe. Cinesite (Europe) Ltd. is part of the Professional Motion Imaging business unit of Eastman Kodak Company. "This is a natural fit for both companies," says Cinesite CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Aidan Foley. "It broadens the scope of our capabilities and it enables us to provide a more complete range of the services our customers need to create imaginative and seamless visual effects at affordable prices. We believe our customers will welcome this news." Effects Associates will operate as a subsidiary of Cinesite (Europe) Ltd. Martin Gutteridge, who was one of the founders of Effects Associates in 1972, will continue in his role as managing director. The company has some 30 employees headquartered at Pinewood pine·wood n. 1. The wood of the pine tree. 2. A forest of pines. Often used in the plural. Studios, where it operates a 20,000 square foot facility, including model and engineering shops. Effects Associates also provides such specialized physical effects Physical effects is the term given to a sub-category of special effects in which mechanical or physical effects are recorded. Physical effects are usually planned in preproduction and created in production. services as fog and rain machines, pyrotechnics pyrotechnics (pī'rōtĕk`nĭks, pī'rə–), technology of making and using fireworks. Gunpowder was used in fireworks by the Chinese as early as the 9th cent. , hydraulic lifts and computer-controlled platforms for simulating the motions of ships at sea and airplanes in flight. Gutteridge will report to Colin Brown, managing director, Cinesite (Europe) Ltd. "With this alliance, we have taken an important step towards becoming a full-service visual effects studio," says Brown. "This step enables us to offer our clients more flexibility for creating the best illusions for their projects as practically and efficiently as possible." Brown notes that Gutteridge has assembled a talented team of craftsmen and artists who have created physical effects for numerous television commercials, feature films and live events, such as fashion shows. Effects Associates earned an Emmy(R) award for its miniature models in the epic mini-series War and Remembrance War and Remembrance is a novel by Herman Wouk, published in 1978, which is the sequel to The Winds of War. It continues the story of the extended Henry family and the Jastrow family starting on 15 December 1941 and ending on 6 August 1945. , in addition to BAFTA Baf´ta n. 1. A coarse stuff, usually of cotton, originally made in India. Also, an imitation of this fabric made for export. and Oscar(R) nominations for its work on Little Shop of Horrors. "There is a natural synergy in this alliance with Cinesite," says Gutteridge. "We are doing many of the same things in different ways. It broadens the range of talent and the base of technology available to both companies, and it will create opportunities for efficiencies that will undoubtedly pay dividends for our customers." Cinesite opened digital studios in Los Angeles in 1992 and in the Soho district of London in 1993. The latter operates as Cinesite (Europe) Ltd. The company has subsequently provided a broad range of digital effects and restoration services for hundreds of motion pictures, television programs and commercials. Editor's note: For additional information about Cinesite, Inc. visit the website at www.cinesite.com. |
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