Printer Friendly
The Free Library
19,573,952 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Cineplex Entertainment Creates New Cinema Media Division.


TORONTO -- Ellis Jacob, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Cineplex Entertainment (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:CGX CGX Consolidated Graphics Inc.
CGX Meigs Field, Chicago, Illinois (Airport Code) 
.UN) today announced the formation of Cineplex Media (CM), a division of Cineplex Entertainment. This division has been formed through the combination of Cineplex Entertainment's CineMarketing Sales division and Famous Players Media Inc (FP Media). Cineplex Entertainment has also purchased Famous Magazines, which includes the three Famous branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster.  magazines -- Famous Magazine, Le Magazine Famous Quebec and Famous Kids. These publications are available in Famous Players and Alliance Atlantis Alliance Atlantis Communications Inc. (formerly traded as TSX:AAC) is a Toronto-based media company, which now operates primarily as a specialty service operator in Canada.  theatres across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. .

The acquisition by Cineplex Entertainment of the movie exhibition business of Famous Players on July 22, 2005 included a 51% interest in FP Media. The remaining 49% was owned by Salah Bachir who managed the advertising business and owned the magazines. The agreement signed today gives Cineplex Entertainment 100% ownership of both the advertising and magazine assets. "These are great assets for Cineplex Entertainment," said Ellis Jacob. "We are expanding our on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 advertising business, getting new magazines, increasing unit holder value and adding a team of talented media professionals to our business."

CM will combine the FP Media editorial, creative, production and sales teams with Cineplex Entertainment's in-house CineMarketing Sales team. This expanded group of talent will be managed by Salah Bachir who has led FP Media since its inception. "I am very pleased to be joining Cineplex Entertainment," said Salah Bachir. "Cineplex Entertainment is the leader in the Canadian movie exhibition business and we lead the Canadian entertainment magazine business. Combining forces makes us even stronger and opens up new avenues for expansion and creativity."

Ellis Jacob said, "This is one more example of the synergies we are able to accomplish for Cineplex Entertainment. Our vision is to be the best entertainment company in the industry. We employ a group of highly talented individuals who are committed to providing outstanding customer service to our guests and generating the greatest return on investment for our unit holders."

Advertisers will be extremely pleased to learn they now have a single point of contact to reach Canadians across the country. The CM group's advertising vehicles reach more than 85 million people annually through the combination of Cineplex's own theatre circuits and the additional independent theatres and circuits for which Cineplex provides sales representation.

CM will also be expanding the digital pre-show advertising network created and launched by Cineplex earlier this year for its Cineplex Odeon and Galaxy brand cinemas in the Toronto Extended Market Area (EMA (1) (Enterprise Management Architecture) An earlier strategic plan from Digital for integrating network, system and application management. It provided the operating environment for managing a multi-vendor network. ). The rollout of the network will progress regionally across Canada in the coming months to include the majority of all theatres and including all brands -- Famous Players, Cineplex Odeon and Galaxy Cinemas.

Famous has the highest circulation of any entertainment magazine in Canada at 525,000 copies, 12 times a year. According to the Print Measurement Bureau Print Measurement Bureau (PMB) is a non-profit Canadian company that specialises in gathering statistics about print media readership. PMB conducts surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for  (PMB PMB Private Message Board
PMB Print Measurement Bureau
PMB Performance Measurement Baseline
PMB Private Mail Box (non-USPS)
PMB Plant and Microbial Biology
PMB Private Mailbox
PMB Physics in Medicine and Biology
), the monthly glossy has also enjoyed the fastest-rising readership of any entertainment magazine in the country two years in a row, and had the fastest-rising readership of any Canadian magazine last year. Le Magazine Famous Quebec - is specially created for the French Canadian market and more than 110,000 copies are distributed 10 times per year in the province of Quebec; and Famous Kids - a quarterly magazine targeted to kids aged 9 -13 years, distributes 200,000 copies across Canada.

About Cineplex Entertainment LP:

Cineplex Entertainment LP owns, operates or has an interest in 130 theatres with 1,270 screens (after giving effect to the 7 theatres and 80 screens in Quebec to be divested pursuant to a Consent Agreement with the Canadian Commissioner of Competition) and is the largest motion picture exhibitor in Canada. Headquartered in Toronto, Canada, the company operates theatres with the following six top-tier brands: Cineplex Odeon, Coliseum, Colossus Colossus - (A huge and ancient statue on the Greek island of Rhodes).

1. The Colossus and Colossus Mark II computers used by Alan Turing at Bletchley Park, UK during the Second World War to crack the "Tunny" cipher produced by the Lorenz SZ 40 and SZ 42 machines.
, Famous Players, Galaxy and Silver City. Proudly Canadian, Cineplex Galaxy Income Fund, which owns approximately 50.5% of Cineplex Entertainment LP, is a public company traded on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under Cineplex Galaxy Income Fund (symbol CGX.UN). More information can be found at www.cineplex.com or at www.famousplayers.com.

Cineplex Entertainment LP (TSX:CGX.UN)
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1CANA
Date:Nov 1, 2005
Words:676
Previous Article:Activision Explores Depths of the Oceans in SeaWorld(R): Shamu(R)'S Deep Sea Adventures.
Next Article:AmerUs Group Declares Dividend on Common and Preferred Stock.



Related Articles
Cineplex Odeon Corporation Announces Agreement With Sega Gameworks.
Loews to build largest theater complex in NJ.
FROM THE EDITOR.
GENERAL CINEMAS MULLS BANKRUPTCY.
Loews Cineplex Entertainment and Screenvision Announce Exclusive U.S. Cinema Advertising Agreement.
YAHOO, FANDANGO SIGN MOVIE-TICKET DEAL.
Loews Cineplex Entertainment Joins Screenvision's Digital Network.
Research and Markets: Opening of the Chinese Market will Expand the Possibilities for Recoupment of the Chinese-language Film Industry.
Cineplex Entertainment to Explore Digital Cinema with National CineMedia.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles