Cinemark is First Major Theatre Chain to Deliver the Printing of Movie Theatre Tickets At Home.

Entertainment Editors

PLANO, Texas--(ENTERTAINMENT WIRE)--Aug. 3, 2000

Cinemark USA, Inc. continues to be the nation's technology leader in movie exhibition by being the first major movie theatre company to deliver At-Home movie ticket printing.

Cinemark will now launch its At-Home Ticketing system on Friday, August 4, 2000 at its Tinseltown theatre in Plano, Texas. Patrons can go to cinemark.com, purchase and print tickets to the movie of their choice on their own printer. The system uses simple barcode technology in which the patron will present the ticket to usher for redemption, bypassing the box office lines. At-Home Ticketing allows for couponing and promotional tie-in offers by advertisers on the same sheet as the ticket.

"First Cinemark delivered showtimes online and via e-mail, now we're delivering tickets. At-Home Ticketing is like 'pay at the pump.' In the same way 'pay at the pump' revolutionized buying for your car, At-Home Ticketing will change the way you go to movies. The customer no longer waits in line at the box office, they can print their ticket at the same time they purchase it at their home or office. Because you are buying your tickets in 'real-time,' an added perk of this advanced technology is that the At-Home ticket purchaser is guaranteed a seat. It's like cutting to the front of the line. Like our slogan says 'Take the digital highway bypass, no lines on line at Cinemark,'" stated Randy Hester, Vice President of Marketing and Communications. "Patrons who purchase their tickets at home will have the easiest movie going experience possible. They take their ticket directly to the usher who will scan it and they're in. Walking past those box office lines is something every moviegoer has dreamed of and we have made it a reality."

Cinemark was the first major theatre company to begin selling tickets on the internet in December, 1999, and now has over 20 percent of its theatres utilizing online ticketing. "We've already seen as much as 17 percent of opening weekend tickets purchased online for some films and the numbers keep growing," added Hester.

Cinemark USA, Inc. is one of the largest motion picture exhibitors in North America, with 2,688 screens in 31 States and in Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Nicaragua, Mexico and Peru.