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Cinemark USA, Inc. Joins Regal Entertainment Group and AMC Entertainment Inc.(R) as New Owner of National CineMedia, LLC; New National Digital Distribution and Media Company Expands to 13,000 Screens.


DENVER -- Cinemark USA, Inc., a leading motion picture exhibition company, has acquired a 21 percent interest in National CineMedia National CineMedia, LLC (NCM) (NASDAQ: NCMI)operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. , LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, (NCM NCM National Corvette Museum (Bowling Green, Kentucky)
NCM Nordic Council of Ministers
NCM New California Media
NCM Nomenclatura ComĂșn del Mercosur
NCM Non-Commissioned Member (Canadian Military) 
) a venture of the largest theatre owners in the U.S. National CineMedia was formed on March 29, 2005, to focus on the marketing, sale and distribution of cinema advertising and promotions products; business communications and training services; and alternative entertainment content across its Digital Content Network ("DCN DCN Document Control Number
DCN DLA (Defense Logistics Agency) Corporate Network
DCN Disconnect
DCN Direction des Constructions Navales (France)
DCN Declaration Control Number
DCN Data Communication Network
") to its theatre owners and other network affiliate circuits.

Cinemark joins other movie theatre operators AMC (Advanced Mezzanine Card) See AdvancedTCA.  Entertainment Inc. and Regal Entertainment Group ("REG" NYSE NYSE

See: New York Stock Exchange
:RGC RGC Royal Government of Cambodia
RGC Retinal Ganglion Cell
RGC Responsible Gambling Council
RGC Rio Grande City (Texas)
RGC Routing Group Connector (Microsoft) 
) as an owner of National CineMedia, creating a network of approximately 13,000 theatre screens with approximately 565 million annual theatre attendees. AMC and REG own a 29 percent and 50 percent interest in NCM, respectively.

After the deployment of National CineMedia's digital distribution technology in Cinemark's theatres, National CineMedia will operate the world's largest digital distribution network with over 10,500 screens throughout the U.S. in approximately 150 markets, including 49 of the top 50 markets.

Under the terms of the new agreement, Cinemark will install NCM's in-theatre digital distribution technology in approximately 180 Cinemark theatres and provide pre-show entertainment content for the exhibitor's theatres reaching over 2,300 screens in 33 states nationwide beginning January 1, 2006. Throughout the remainder of 2005, National CineMedia will provide certain lobby advertising services, business meetings, and other non-film alternative content not prohibited by Cinemark's existing rolling stock rolling stock

Any of various readily movable transportation equipment such as automobiles, locomotives, railroad cars, and trucks. Rolling stock generally makes good collateral for loans because the equipment is standardized and easily transportable among
 and slide pre feature cinema advertising agreements.

Kurt Hall, chief executive officer of National CineMedia said, "I am very excited to welcome Cinemark as a new owner as we work together to bring their patrons a high quality and entertaining pre feature program, while providing the circuit with incremental revenue and cash flow. As one of the top movie theatre operators in the U.S., Cinemark's theatres will further strengthen National CineMedia's advertising network and distribution reach."

Mr. Hall concluded that, "The addition of more than 107 million Cinemark patrons per year throughout the U.S. will allow NCM to compete more effectively with existing national advertising platforms."

Lee Roy Mitchell, chief executive officer of Cinemark USA, Inc., said "We are really looking forward to our partnership with Kurt and his National CineMedia team. Cinemark's primary focus has always been to give our customers a fun and exciting movie-going experience. The fresh, entertaining content that National CineMedia provides during the pre-show period will make this experience even more enjoyable. Our Cinemark team is ready to work with National CineMedia to make this an extremely successful venture."

About Cinemark

Cinemark USA, Inc., a leader in the theatre exhibition industry, operates 301 theatres and 3,239 screens in 33 states in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and in 13 countries outside the U.S., primarily in South and Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific. . Visit www.Cinemark.com for more information, to look up show times or purchase tickets.

About National CineMedia, LLC

National CineMedia, LLC is a venture of AMC Entertainment Inc.(R), Cinemark USA, Inc. and Regal Entertainment Group (NYSE: RGC), three of the world's leading theatrical exhibition companies. The company develops pre feature entertainment; cinema and lobby advertising products; business communications and training services; and alternative forms of entertainment content. National CineMedia provides products and services to approximately 13,000 screens operated by its owner theatre circuits and other network affiliates. Once installation of its Digital Content Network is completed in Cinemark theatres, National CineMedia will represent approximately 10,500 digital North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 theatre screens in 150 markets (49 of the top 50), reaching 565 million movie patrons annually.

For additional information, please go to www.nationalcinemedia.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 18, 2005
Words:604
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