CinemaStar Luxury Theaters plans week-long festivities for Perris Plaza 10 opening; free movies planned at selected showtimes through September.PERRIS, Calif.--(BUSINESS WIRE)--Aug. 20, 1996--CinemaStar Luxury Theaters (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :LUXY/LUXYW) will hold a world premiere Noun 1. world premiere - (music) the first public performance (as of a dramatic or musical work) anywhere in the world performance, public presentation - a dramatic or musical entertainment; "they listened to ten different performances"; "the play ran for 100 of its new $5 million, 10-screen Ultraplex Theater in the Perris Plaza shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into on Friday, Aug. 23. The grand opening will be preceded by three days of festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. , including an invitation-only VIP reception hosted by the theater's executives and Perris Mayor Lenwood Long on Tuesday, Aug. 20, and an open house on Wednesday and Thursday. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. CinemaStar President and Chief Executive Officer John Ellison Jr., the theater will show free films from 10 a.m. to midnight in all 10 auditoriums during the two-day open house, and free Pepsi and popcorn will be served. ``We will be showing modern day classics and recent blockbusters such as `Jurassic Park' and `Apollo 13','' said Ellison. ``We're inviting the people of Perris and the surrounding communities to come and experience for themselves what we call `the CinemaStar difference' -- LucasFilm's THX A design system that provides realistic sound playback for movie and home theater from THX, Ltd., San Rafael, CA (www.thx.com), an independent spin-off from Lucasfilm, Ltd. The THX Sound System was developed during the production of the Return of the Jedi in 1982 and named after George Sound system, plush seats, extrawide aisles between seats and the finest customer service in the business.'' The theater will begin showing first-run films at regular prices on Friday, although free films will be shown at selected times through September. For the first two weeks, the first show of the day (prior to 11 a.m.) in all 10 auditoriums will be on the house, said Ellison. In addition, CinemaStar will be showing one free film all day long from Sept. 6 to Oct. 3 -- ``Jurassic Park'' the first week, followed by ``Stand and Deliver,'' ``GoldenEye'' and ``Apollo 13'' in subsequent weeks. ``Our continued expansion is in keeping with the growth in the movie industry,'' said Ellison. ``Hollywood is producing more movies, and backing them with larger promotional and advertising budgets than ever before. The result is that overall industry box office receipts continue to break records.'' The opening of the Perris Plaza 10 brings to six the number of theaters operated by the Oceanside, Calif.-based chain. Last March, CinemaStar opened a 14-screen Ultraplex in Riverside, Calif., at the Mission Grove shopping center. That theater has set attendance records for the Riverside area, according to Ellison. In November, the company will open a 10-screen complex in the University Village development adjacent to the U.C. Riverside campus. ``We are very excited about our growing involvement with the Inland Empire In·land Empire A region of the northwest United States between the Cascade Range and the Rocky Mountains, comprising eastern Washington, eastern Oregon, northern Idaho, and western Montana. Farming, lumbering, and mining are important to the area. ,'' said Ellison. ``Our goal is not only to show great films in a wonderful atmosphere, but to provide the best entertainment value possible as well.'' CinemaStar's common stock and warrants trade on the NASDAQ Small-Cap list under the symbols LUXY and LUXYW, respectively. CONTACT: McQUERTERGROUP, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. Don Markley, 619/450-0030 |
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