CinemaNow and NHL.com Announce Licensing Agreement to Deliver Video Highlights On-Demand.

Business & Entertainment Editors, Sports Editors

MARINA DEL REY, Calif.--(BUSINESS WIRE)--Oct. 23, 2002

CinemaNow's Proprietary PatchBay(TM) Technology

to Manage Pay-Per-View and Subscription Service

for National Hockey League's Web Site

CinemaNow, Inc., the leader in IP-based video-on-demand distribution and technology, today announced a licensing agreement for its PatchBay(TM) technology with NHL Interactive CyberEnterprises (NHL ICE), the operator of the NHL's Internet business. As part of the agreement, PatchBay(TM) will manage NHL.com's Web-based video-on-demand initiatives including digital and territorial rights protection, user profiling, comprehensive pay-per-view and subscription services, and detailed report generation. PatchBay(TM) utilizes Microsoft's Digital Rights Management solution and is fully integrated with Microsoft's Windows Media 9 Series enabling it to provide a secure and high-quality user experience.

The service, which launched last week, allows users to access streaming video clips from a variety of packages as part of the NHL Video section of NHL.com. Video packages that are available include searchable highlights of almost every NHL game, classic NHL moments, previews of titles from the NHL Home Video library and a behind-the-scenes look at NHL teams and players. Content is available on both a pay-per-view basis and as part of a season-long subscription.

"The NHL is pleased to provide hockey fans with a video-on-demand service that provides them with quick and easy access to the extensive amounts of NHL content," said Ryan Hughes, director, new media business development, NHL. "Working with CinemaNow's PatchBay(TM) technology enables us to transform our existing video offerings into a more robust, revenue-generating service."

"The NHL's use of PatchBay(TM) significantly enhances CinemaNow's position as a leading provider of technology solutions for the growing content-on-demand industry," said Curt Marvis, CEO of CinemaNow. "NHL.com is a pioneer in their efforts to adopt new technologies to enhance their fans' experience and we look forward to working with them on this endeavor."

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com), the leader in Internet video-on-demand distribution and technology, currently delivers nearly 2 million video streams to approximately 1 million users per month. The Company makes films available via its Web site in both streaming and download formats and on a pay-per-view, subscription, and ad-supported basis. CinemaNow has also developed PatchBay(TM), a proprietary video-on-demand content distribution and management system which runs the CinemaNow Web site and is available as a licensable technology solution. CinemaNow is majority owned by Lions Gate Entertainment (AMEX:LGF).

NHL and NHL ICE are registered trademarks of the National Hockey League. All Rights Reserved.

All product and company names herein may be trademarks of their respective owners.