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CinemaNow Extends Agreement To Use Digital Envoy's Territorial Rights Management Technology To Deliver Targeted VOD Content.


Business Editors

MARINA DEL REY Del Rey may refer to:
  • Del Rey, California, a census-designated place in Fresno County, California
  • Del Rey, Los Angeles, California, a small district in the west side of Los Angeles
  • Del Rey (band), an indie rock band
, Calif.--(BUSINESS WIRE)--May 7, 2002

CinemaNow Signs Five-Year Extension to Use Digital Envoy's Geo-Targeting Technology for Restricting Licensed Content Delivery to

Specified Territories

CinemaNow, Inc., the leader in Internet-based video-on-demand distribution and technology, today announced it has signed a five-year licensing deal with Digital Envoy envoy: see diplomatic service.

Envoy - Motorola's integrated personal wireless communicator. Envoy is a personal digital assistant which incorporates two-way wireless and wireline communication.
, Inc., the leading provider of geographically intelligent Internet solutions, to use their NetAcuity(TM) geo-location technology for managing the territorial rights of CinemaNow's film content.

CinemaNow, which has been using Digital Envoy's technology since January of 2001, uses the geo-location abilities to specifically determine the location of its users and, in turn, either allow or restrict the distribution of the content based on the terms of its various licensing deals. In addition to usage on the company's Web site, www.cinemanow.com, CinemaNow makes the NetAcuity technology available to licensors of PatchBay(TM), CinemaNow's proprietary technology solution for video-on-demand content distribution and management, under a reseller's agreement with Digital Envoy.

NetAcuity technology can determine the precise global geographic location of any Internet user Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 and has an accuracy percentage in excess of 99%, enabling CinemaNow to effectively distribute territorial-specific content.

"Territorial rights management is of critical importance to CinemaNow and its nearly 100 licensors," said Bruce Eisen, executive vice president of CinemaNow. "By utilizing Digital Envoy's NetAcuity technology, we successfully manage the distribution of our content on a global basis while respecting the territories and rights restrictions of our licensing agreements."

Rob Friedman, Digital Envoy's executive vice president of content development, said, "We are pleased that CinemaNow has decided to continue using our NetAcuity technology. CinemaNow is one of a number of growing Internet businesses that has successfully integrated our solution into a practical business application." In addition to CinemaNow, Digital Envoy's technologies are in use by Microsoft's Xbox, Google, VeriSign, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  and several other leading Internet properties.

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com), the leader in Internet video-on-demand distribution and technology, currently delivers nearly two million video streams to approximately one million users per month. The Company makes films available via its Web site in both streaming and download formats and on a pay-per-view, subscription, and ad-supported basis. CinemaNow has also developed PatchBay(TM), a proprietary video-on-demand content distribution and management system which runs the CinemaNow Web site and is available as a licensable technology solution. CinemaNow is majority owned by Lions Gate Entertainment
Lions Gate redirects here, for other meanings see Lions' Gate (disambiguation)‎.
Lions Gate Entertainment Corporation, (usually renderred as Lionsgate
 (AMEX AMEX

See: American Stock Exchange
 and TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
: LGF LGF Little Green Footballs (blog site)
LGF Local Government Finance
LGF Local Government Funds (Ohio)
LGF Långsamtgående Fordon (Swedish vehicle with a maximum allowed speed of 45 km/h) 
), a leading creator, producer and distributor of filmed entertainment worldwide.

About Digital Envoy

As the leader in geographic intelligence, Digital Envoy provides solutions that identify the location and modem connection speed of Internet users down to the city level worldwide, enabling companies to tailor and target Web content, control content distribution and more effectively route network traffic.

Digital Envoy's customers include some of the largest networks and Web sites on the Internet such as AOL Time Warner, Cable & Wireless, Siemens, Google, Microsoft's Xbox, VeriSign, Abbott Labs, Network Associates, Speedera, Advertising.com, and Avenue A. Digital Envoy is headquartered in Atlanta and has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Washington, D.C., Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Malibu, Calif., and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. For more information, visit www.digitalenvoy.net.

All product and company names herein may be trademarks of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:CinemaNow Extends Agreement To Use Digital Envoy's Territorial Rights Management Technology To Deliver Targeted VOD Content.
Publication:Business Wire
Geographic Code:1USA
Date:May 7, 2002
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