CinemaElectric, Inc. Announces Corporate Plans for 2004.Business Editors HOLLYWOOD, Calif.--(BUSINESS WIRE)--Jan. 14, 2004 CinemaElectric, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CINM CINM Cayman Islands National Museum CINM Certificate in Information Management (degree program) ) CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder James F. Robinson James Fisher Robinson (October 4, 1800 - October 31, 1882) was the twenty-second Governor of Kentucky, serving the remainder of the unfinished term of Governor Beriah Magoffin. has provided the following open letter to all shareholders and the investment community outlining the Company's business and plans. CinemaElectric is a wireless services company and a leading provider of multimedia entertainment for mobile phones. The Company recently completed a merger with the former BRENEX Oil Company. The Market for Mobile Multimedia and Value-Added Services The telecom industry has invested heavily in high-speed wireless (cellular) networks, and in the sales and marketing of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color multimedia mobile phones. These next-generation mobile phones are experiencing impressive growth in mature markets as users "trade up" to color terminals and add services like picture messaging picture messaging n → (envío de) mensajes mpl con imágenes picture messaging picture n → picture messaging m, messagerie f and video downloads. In addition, developing territories such as Eastern Europe Eastern Europe The countries of eastern Europe, especially those that were allied with the USSR in the Warsaw Pact, which was established in 1955 and dissolved in 1991. , India, and China, are adding first-time mobile subscribers in dramatic numbers, many of whom are starting out with multimedia-enabled phones. These new mobile phones are important to mobile network operators (carriers) in that they facilitate the development of data sales growth to complement a mature voice communication business. Mobile phone manufacturers such as Nokia, Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. , Panasonic, Seimens, Motorola, and Samsung, are betting heavily on consumers' migration to Multimedia Messaging Services (messaging) Multimedia Messaging Services - (MMS) A feature of some mobile telephones that allows them to send messages including text, sound, images and video. (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ) and color phones as the standard, in much the same way as color-screen PCs are the standard today. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. industry estimates, there are currently more than 1.3 billion mobile phone subscribers globally. PocketCinema(TM) and CinemaElectric's Products and Services The Company produces digital multimedia content that is to be distributed to a global audience of mobile consumers. The products allow users to personalize their phones and enable them to communicate via new technologies like MMS and Video Messaging. CinemaElectric has a significant library of formatted mobile multimedia, believed to be the industry's largest. Each month, more than 1200 content items are released for distribution to a global network of mobile operators, portals, and handset manufacturers. These products range from downloadable digital motion pictures (PocketCinema(TM)) to animated MMS and screensavers, wallpaper, and applications that provide new multimedia "pushed" to the consumer. The Company currently offers its content in six lifestyle-branded "channels" as follows: PORTABLE HOLLYWOOD (celebrities), ACTION SPORTS (extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). ), ELECTRIC CATWALK (fashion and style), POCKET GIRLS (models), MOVIE MESSAGES (electronic greetings), and WALLPAPERS AND SCREENSAVERS (customizing graphics). The Company is currently in talks with several large entertainment brands and expects to make announcements soon regarding agreements to adapt and release these brands via CinemaElectric's global distribution network. Business Model and Scalability CinemaElectric product is currently sold via one of three business models: PER-DOWNLOAD, SUBSCRIPTION, and via MOBILE APPLICATIONS such as I-Mode(TM), JAVA(TM), Symbian(TM), or BREW(TM). Generally these models are operated on a revenue-share model or a flat fee-per-download model. Retail prices paid per-download range from $1.50 (and more) in the U.K. to less than $0.15 in Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. . The median price is approx. $1.00 per download. CinemaElectric collects a portion of the retail price via revenue-share agreements with operators, manufacturers, and resellers. A fourth revenue model, SPONSORED CONTENT, is expected to start in late 2004, especially in the U.S. In this model, the content is made available free to consumers, paid for by sponsors. Electronic mobile coupons are expected to be included in this model, to give added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
Scalability is easily accomplished by the digital nature of the company's product. One digital master is created, then formatted into sub-masters to fit specific terminals. The content is delivered to the distribution network via the Internet. After that, each digital copy is distributed without any additional manufacturing cost, no matter how many consumers buy the content. Digital content requires none of the usual costs associated with consumer products such as manufacturing, shipping, customs, warehousing, or loss and damage. CinemaElectric's Global Distribution Network CinemaElectric has built what is believed to be the mobile industry's largest multimedia distribution network. In Q1 2004, the Company's content and services are expected to be actively distributed in 5 continents and 36 countries (the U.S., Canada, Mexico, Brazil, the U.K., Ireland, Holland, Belgium, France, Germany, Denmark, Sweden, Norway, Finland, Latvia, Estonia, Lithuania, Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. , Slovenia, Croatia, Italy, France, Spain, Portugal, Israel, Kuwait, India, Singapore, Philippines, Thailand, Malaysia, China, Hong Kong, Taiwan, Australia, and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. ). Operators expected to be offering CinemaElectric content in Q1 2004 include AT&T Wireless, mmO2, Sprint PCS, T-Mobile, Nextel, KPN KPN Koninklijke PTT Nederland (Royal Dutch Telecom) KPN Konfederacja Polski Niepodleglej (Polish conservative party) , China Mobile, Orange, Vodafone, CSL (Computerese as a Second Language) Said of people who love to speak high-tech words even though they often use them erroneously. See TLA. 1. CSL - Computer Structure Language. A computer hardware description language, written in BCPL. Hong Kong, Telefonica Moviles, TIM TIM Timothy TIM Technical Interchange Meeting TIM Transient Intermodulation Distortion TIM Time Is Money TIM The Invisible Man (movie) TIM Telecom Italia Mobile (Italian cellular provider) , and many others. Many of these distributors first became active for the Company in Q4 2003. CinemaElectric's distribution network includes the top operators, resellers, and manufacturers in the mobile industry, including Nokia (Global), Sony Ericsson (Europe), Mforma (Global), Jamba (Europe), Musiwave (Europe & Australia), Wireless Entertainment Services (Europe), Orange Gum (Asia), Sonera Zed (Europe and Asia), End2End (Europe), Buongiorno (Global), and others. Proprietary Dense Media Format(TM) Production Process CinemaElectric produces its own content specifically for mobile use. In some cases, pre-existing content is licensed for mobile adaptation and distribution. The product is optimized via CinemaElectric's exclusive Dense Media Format(TM) process. This process is patent-pending. The Dense Media Format(TM) process creates mobile multimedia at a modest cost and optimizes the content for maximum quality and customer value by adapting the color, intensity, contrast, frame rate, and other technological and aesthetic variables. Revenue & Financial Plans The Company is currently exploring the options for additional financing needed for operating expenses Operating expenses The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted. , marketing, and the acquisition of additional content brands. The Company's first priority is to grow revenue and brand awareness via its existing library and distribution network, and to launch effective marketing efforts for its product. The Company is receiving early revenue, with most of its major accounts becoming active in Q1 2004. In many cases operator delivery and billing systems are just becoming active. Nine distribution partners were active for the Company in Q3 2003 and nineteen are reporting for Q4 2003. Approximately twenty-six to thirty additional partners are expected to be active by the end of Q1 2004, including two of the industry's top manufacturers. The Company is currently preparing audited financial statements which it will publish soon. The Company shall also actively pursue partnerships with other media and entertainment brands, leveraging its network, production process, and position in the industry to quickly bring publishing and media brands to mobile multimedia revenues. The Company has also identified Multimedia Application distribution and Sponsored Content distribution as priorities for growth in 2004. For more information about CinemaElectric Inc., including competition and content samples, a Business Summary document is available for download. The document is available at: http://www.CinemaElectric.com/bizsum.pdf. ABOUT CINEMA ELECTRIC: CinemaElectric is a wireless services company and creator of PocketCinema(TM) multimedia. The Hollywood-based studio produces downloadable video, applications, and graphics for a global audience. CinemaElectric was founded by filmmaker James F. Robinson in 1999 and is based at the Los Angeles Center Studio complex in Los Angeles. Website: http://www.CinemaElectric.com. SAFE HARBOR Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. This Press Release may contain forward-looking statements, including the Company's beliefs about its business prospects and future results of operations. These statements involve risks and uncertainties. In addition, the factors underlying Company forecasts are dynamic and subject to change, and, therefore, those forecasts speak only as of the date they are given. The Company does not undertake to update them; however, it may choose from time to time to update them, and, if it should do so, it will disseminate the updates to the investing public. |
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