Cinebase Software Joins Forces With e-motion, Inc.; Media Asset Management Leader Will Provide Industry's Widest Range of Product Offerings.

LOS ANGELES--(BUSINESS WIRE)--April 6, 1999--Cinebase Software, Inc., the leading software provider of media management solutions for the professional broadcast, cable television, post, graphics effects and advertising industries, announced today (4/2) it is acquiring e-motion, Inc., developer and supplier of the CreativePartner(TM) distribution and collaboration software.

The agreement places two of the leading companies in the growing media asset management software arena under a single roof: a "first" for this marketplace, which analysts such as Frost & Sullivan expect to grow to an estimated $1.1 billion by 2001. Headquarters will remain at the Cinebase headquarters in Los Angeles.

Creative content producers seeking media management systems can now acquire the widest range of solutions from a single company -- from departmental-level to enterprise-wide applications, from small creative operations to major studios, and from single sites to global deployments. Cinebase now has the capability to satisfy the market's need for the full range of media management systems, from the creation of new content across geographic and company boundaries to the re-use and repurposing of extensive archives of digital assets.

The acquisition of e-motion and its technology and resources by Cinebase is significant to the emerging media management industry. "Digital media asset management is an emerging area that requires the flexibility to provide a department level or an enterprise level solution," said Sujata Ramnarayan, Multimedia Research Analyst for DataQuest. "Dataquest believes that the vendors who will be successful in this market are ones that offer this level of flexibility to customers through partnerships, acquisitions or through systems integrators."

e-motion customers voiced approval over the acquisition. "We are excited to learn that e-motion is joining together with Cinebase," said Janice Hollman, Global Technology Manager for Advertising, Nike, Inc. "We know we will continue to receive the high quality of support from this new venture that we've come to expect from e-motion. CreativePartner software has allowed us to collaborate throughout the creative process over great distances in minutes rather than days, and we are looking forward to extending similar installations to other Nike offices."

Executives from both companies noted that the Cinebase now possesses one of the most extensive lists of clients in the advertising, entertainment and government sectors.

"This is a major `win' for media management customers because it offers them a `one-stop' company for all their media asset needs," said David Brunel, Cinebase Chief Executive Officer. "Cinebase offers a complete management solution to large companies looking to manage their creative production process. CreativePartner(TM) creates efficient distribution and collaboration tools for customers within an enterprise. Customers will benefit by the strengths of each individual product, with the strength of a single company providing R&D, sales and customer support."

Noted John Walsh, President and CEO, e-motion, Inc., "Integrating our two leading companies gives us a major opportunity to bring more extensive solutions to our customer base. Our customers have always sought a fully scalable solution to media management; we believe this is the answer they have been looking for."

Cinebase's award-winning software provides an integrated, on-line, end-to-end solution for managing production from the moment media enters a facility. A production-proven solution used by leading studios and production environments since 1994, Cinebase acquires, digitizes, stores, distributes and securely manages production-quality video, audio and still imagery. Cinebase software is fully scalable, capable of managing ever-expanding media from gigabytes to terabytes.

Founded in 1994, e-motion is a leading provider of electronic content distribution and collaboration systems, providing world class expertise in networking, multimedia and application software across multiple computing platforms. Its client-server-based Distributed Content Management System (DCMS), featuring the e-motion Intelligent Distribution Engine, enables content and management distribution of data-intensive graphics and video across virtually any network, providing guaranteed delivery, with extensive cataloging, distribution logging and collaboration functions.

Cinebase Software, Inc. is headquartered in Los Angeles, with offices in New York and Silicon Valley. Further information is available by calling 310/479-3700, or via the Internet at www.cinebase.com.