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Cinea Provides Anti-Piracy Protection for 23 Titles During the 2006-2007 BAFTA Award Screening Season.


Adoption of S-View Platform Grows as Nine Studios and Distributors Use Cinea Technology to Send Approximately 100,000 Award Consideration Copies to BAFTA Baf´ta   

n. 1. A coarse stuff, usually of cotton, originally made in India. Also, an imitation of this fabric made for export.
 Members around the Globe

RESTON, Va. -- Marking its most successful award screener season yet, Cinea, Inc., a subsidiary of Dolby Laboratories “Dolby” redirects here. For other uses, see Dolby (disambiguation).
Dolby Laboratories, Inc. (Dolby Labs) (NYSE: DLB) is a USA-based company specializing in audio compression and reproduction.
, Inc. (NYSE NYSE

See: New York Stock Exchange
: DLB DLB Dementia with Lewy Bodies
DLB Dynamic Load Balancing
DLB Don't Look Back
DLB Digital Lecture Board (University of Mannheim, Germany)
DLB Digital Loopback
DLB Downline Builder (multi-level marketing) 
), announced today that 23 films were encrypted using its S-View[TM] anti-piracy protection for award consideration by the British Academy The British Academy is the United Kingdom's national academy for the humanities and the social sciences. It was established by Royal Charter in 1902, and is a fellowship of more than 800 scholars. The Academy is self-governing and independent.  of Film and Television Arts (BAFTA) in the 2006-2007 season. After making available the S-View service to all of the major film studios as well as various independent film companies and UK distributors, Cinea aided in the award consideration efforts for nearly two dozen films, distributing approximately 100,000 copies to BAFTA academy members around the globe.

"Several studios chose to work with Cinea during the critical award consideration period because we provide a secure platform for ensuring that high-value film content will not be illegally distributed," said Laurence Roth, Vice President of Business Development and Marketing for Cinea. "We are pleased to provide a solution to the industry that not only prevents piracy but also facilitates award consideration efforts in a secure review environment."

Studios and distributors including Fox, Momentum, Paramount, Sony, 20th Century, and Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. relied on Cinea's S-View anti-piracy technology to encrypt DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 screeners such as Blood Diamond, Dreamgirls, Flags of Our Fathers, and The Pursuit of Happyness for consideration with BAFTA members worldwide.

Following the announcement of the 2006-2007 BAFTA nominations this month, films using the S-View service received 37 award nominations. The industry recognition is a clear indication that Cinea's anti-piracy technology provides film studios with a secure method to distribute copies of their films for award consideration.

About S-View

The success of the BAFTA screener program draws upon Cinea's proprietary S-View security solution that utilizes the SV-300 DVD system, a specialized, fully featured DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display.  that supports both regular discs and encrypted S-View DVDs and is designed to play back material personalized for individual players. Discs encrypted by Cinea, if lost or stolen, cannot be viewed on any standard DVD player or computer. Additionally, the SV-300 player inserts an indelible and imperceptible im·per·cep·ti·ble  
adj.
1. Impossible or difficult to perceive by the mind or senses: an imperceptible drop in temperature.

2.
 watermark watermark: see paper.


See digital watermark.
 into each screener copy as it is played, enabling forensic tracking if needed.

About Cinea

Cinea, Inc., a Dolby company, develops and commercializes a broad variety of content-protection solutions for the motion picture and television industries. Current customers include many of the major film studios as well as leading service vendors in the entertainment industry. The company's forensic watermarking technology, Running Marks([TM]), allows content owners to track pirated content to specific devices, from set-top boxes to PCs and from portable video devices to mobile phones. Cinea's executives are well-known authorities on content protection and forensic watermarking. The company is also a founding member of the Digital Watermarking Alliance The Digital Watermarking Alliance is a group of like-minded companies that share a common interest in furthering the adoption of digital watermarking. The mission of the Digital Watermarking Alliance is:
  • "
. For more information about Cinea, Inc. or Cinea([R]) technologies, please visit www.cinea.com.

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Cinea's S-View and encryption technology; the potential benefits that manufacturers, studios, and users may derive from the use of this technology; the anticipated market acceptance of this technology; and the ability of Cinea's encryption technology and S-View players to protect studios, production companies, distributors, and other entertainment professionals from piracy are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward looking statements: risks associated with building customer and consumer acceptance of and demand for anti-piracy technologies in general, and for Cinea's S-View technology in particular; risks that Cinea's anti-piracy protection technology may not perform as anticipated; rapid changes in technical requirements for anti-piracy protection; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its latest annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and any subsequent Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
. Dolby Laboratories disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Cinea is a registered trademark of Cinea, Inc. Running Marks and S-View are trademarks of Cinea, Inc. S07/17892
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 25, 2007
Words:710
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