Cincom Systems account to Hensley Segal Rentschler.has chosen Hensley Hensley may refer to: People with the surname Hensley:
American sculptor known for his realistic plaster casts of people in ordinary situations. Noun 1. Segal - United States sculptor (born in 1924) George Segal Rentschler to handle marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales for its business control systems division. Cincom develops enterprise-wide software solutions for manufacturing companies focusing on aerospace, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , electronics and repair and overhaul industries. "Hensley Segal Rentschler quickly grasped the key elements of our markets and strategy," said Scott Berkey, senior executive of Cincom's business control systems. "In the fast moving technology marketplace these capabilities are critical to success. Hensley Segal Rentschler not only understood our strategy, but we believe they can lead us to an even deeper understanding of communicating to specific market niches within our focus." Richard A. Segal Jr., managing director of Hensley Segal Rentschler, agrees with Berkey. "We see our clients' businesses as our businesses," said Segal. "Cincom's understanding and leadership of business software solutions along with our expertise in high technology marketing will make for a very successful partnership. For us to do a good job within their niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. , we must understand those markets as well as they do." Hensley Segal Rentschler, Advertising Age's Business Marketing 1995 Agency of the Year, is a regional marketing communications firm specializing in niche markets and narrowcast To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast. media. Other clients include GE Aircraft Engines, AK Steel, Apple Computer, Champion International, Xerox, and Dayton Technologies (an Alcoa company). CONTACT: Hensley Segal Rentschler, Cincinnati Steve Kissing or George Rafeedie, 513/671-3811 |
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