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Cinco de Mayo Fiesta 2000 Celebrates Peak Avocado Consumption; Celebrity Chefs Serve Sizzling ``Haute'' California Avocados at L.A. Produce Market.


News & Assigment Editors

LOS ANGELES--(BUSINESS WIRE)--April 20, 2000

By the time the sun rises over the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Wholesale Produce Market on May 5, the celebration of Cinco de Mayo Cinco de Mayo

(Spanish; “Fifth of May”)

Mexican holiday commemorating the Mexican victory over the French at Puebla in 1862. The French army, better-equipped and far larger than the Mexican army, had been sent by Napoleon III to conquer Mexico.
 will be in full, festive swing, thanks to the California Avocado Commission (CAC See Consumer Advisory Council. ).

It's that time of year again -- a time to celebrate delicious culinary traditions and the fact that Americans will eat 17 million pounds or 34 million genuine California avocados on Cinco de Mayo -- the largest consumption day of the year for the delicious, wholesome fruit. That's enough guacamole to cover the entire Los Angeles Wholesale Produce Market, the world's largest wholesale market for California avocados.

CAC has chosen Cinco de Mayo as a time to recognize the growing consumption of California avocados by hosting the earliest Cinco de Mayo festival at the world's largest produce market on May 5 between 4 a.m. and 8 a.m.

"California avocados have become one of the most celebrated fruits of the Cinco de Mayo celebration," said Jan DeLyser, marketing director for CAC. "They're quite versatile, delicious and we know that consumers are eating them in record numbers."

Celebrity chefs Mary Sue This article is about the concept in modern literary criticism. For either part of the given name or real or fictional people named as such, see Mary and Sue.

Mary Sue, sometimes shortened simply to Sue
 Milliken and Susan Feniger will be preparing innovative culinary creations that use genuine California avocados in a new application: Haute! Veterans of 296 episodes for their Food Network series, "Too Hot Tamales Hot Tamales are a cinnamon candy manufactured by Just Born.

They are shaped like Just Born's Mike and Ike candies and were introduced in 1950.

They are available in both paper boxes and in plastic bags.
," the television chefs have just signed to host a new series for PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
. Today however, they will be busy grilling, baking and stir-frying California avocados to enhance the creamy, rich fruit while adding flavor and flair to traditional fiesta dishes. The recipes will be available at the California Avocado Commission web site at www.avocado.org.

The Cinco de Mayo gaiety Gaiety
See also Cheerfulness, Joviality, Joy.



Gallantry (See CHIVALRY.)

butterfly orchis

symbol of gaiety.
 will also include the Mariachi Elegante Band, along with special entertainment, incredible surprises and a smorgasbord of delicacies created with fresh genuine California avocados.

Based in Santa Ana, Calif., the California Avocado Commission was created in 1977 to serve as the official information source of California avocados and the California avocado industry. The Commission's chief objective is to conduct market development activities and increase consumer awareness on behalf of the state's 6,000 avocado growers.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 20, 2000
Words:362
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