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Cincinnati Bell and DIRECTV form New Marketing Alliance to Offer Consumers a Bundled Suite of Services that includes Calling, Internet and Digital Television Entertainment.


CINCINNATI -- Cincinnati Bell Cincinnati Bell is the dominant telephone company for Cincinnati, Ohio and its nearby suburbs in Ohio, Indiana and Kentucky. The parent company is named Cincinnati Bell Inc.  and DIRECTV, Inc. announced today a new strategic marketing alliance that will enable Cincinnati Bell to offer its residential customers DIRECTV(R) service as part of one of the most the comprehensive suites of entertainment and communication services in the marketplace.

"The addition of DIRECTV's satellite television service offering to our product line-up enables us to close the gap on providing customers with the only all-inclusive bundled suite of services that is unmatched by our competition," said Paul McAleese, chief marketing officer for Cincinnati Bell. "Adding DIRECTV programming gives our customers even more value - great service and a great price - all with a single call."

Consumers throughout the Cincinnati Bell service area, which includes Ohio, Kentucky and Indiana, can now purchase a variety of calling and Internet services from Cincinnati Bell along with DIRECTV service. In addition to the DIRECTV TOTAL CHOICE(R) PLUS with Local Channels package which offers more than 135 digital-quality channels, customers will have access to the widest selection of DIRECTV entertainment and sports programming like the DIRECTV exclusive NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 SUNDAY TICKET(TM), DIRECTV digital video recording (DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. ) technology, high-definition programming and DIRECTV-delivered local channels.

"Cincinnati Bell customers will enjoy the simplicity and convenience of ordering their calling, internet and television entertainment service through one provider and save money on a bundled price at the same time," said Steve Cox This article is about the baseball player. For the NFL punter, see Steve Cox.
Steve Cox (born October 31, 1974 in Delano, California) was a first baseman for the Major League Baseball Tampa Bay Devil Rays.
, executive vice president, Sales, Distribution and Business Development, DIRECTV, Inc. "By combining two well-known brands with a compelling array of entertainment and telecommunications services, Cincinnati Bell and DIRECTV will offer consumers superior value and a quality alternative to cable."

Discounts are available from Cincinnati Bell on the overall bundled service package of local, long-distance, wireless, Internet, and DIRECTV service. DIRECTV will provide installation services and follow-up customer care for customers acquired through Cincinnati Bell. Customers can order all Cincinnati Bell and DIRECTV services by visiting a Cincinnati Bell retail location or by making a single call to Cincinnati Bell at 513-565-2288.

About Cincinnati Bell Inc.

Cincinnati Bell Inc. (NYSE NYSE

See: New York Stock Exchange
:CBB CBB Celebrity Big Brother
CBB College van Beroep voor het Bedrijfsleven (Dutch)
CBB Cattlemen's Beef Board
CBB Coalition for Buzzards Bay
CBB Could Be Better (visual effects)
CBB Can't Be Bothered
) is parent to one of the nation's most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence. Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana.

About DIRECTV

DIRECTV is the nation's leading digital multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  television service provider with more than 13.5 million customers. DIRECTV, Total Choice and the Cyclone cyclone, atmospheric pressure distribution in which there is a low central pressure relative to the surrounding pressure. The resulting pressure gradient, combined with the Coriolis effect, causes air to circulate about the core of lowest pressure in a  Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc. (NYSE:DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ). The DIRECTV Group is a world-leading provider of digital multichannel television entertainment and broadband satellite networks and services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd. For more information visit www.directv.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 8, 2004
Words:471
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