Cinch Connectors Deploys UpShot for CRM Results; UpShot's 'Friendly' UI, Outlook email Integration and Seamless Implementation as Keys in Selecting UpShot over Salesforce.com.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 18, 2003

UpShot(R) Corporation announced today that Cinch Connectors, a multi-national manufacturer of a broad range of interconnect products, is the latest in a string of companies to choose UpShot's online CRM service.

"UpShot's user interface is intuitively easy to use and appealed to our sales reps," said Mike Lobkovich, sales manager, North America. "Ease of use combined with a breadth of functionality makes our reps actually want to use UpShot every day because it gives them fast results. UpShot's integration with Outlook is a terrific time-saver, and just one of many features that will help our company get prospects to say 'yes' much sooner. The idea of 'fast results' didn't leap to mind when we examined salesforce.com."

For the fastest results possible, Cinch Connectors chose UpShot's Turn-Key program, a comprehensive implementation service that guarantees a fixed-bid implementation schedule. UpShot Turn-Key provides customers with a team of sales process designers, implementation engineers, and import specialists. After analyzing a company's sales processes and needs, the team customizes the UpShot service, imports data from legacy systems, and trains the users.

"The implementation of UpShot was fast and seamless, and far exceeded my expectations," Lobkovich said. "Whoever said CRM was a bear to implement has never tried UpShot. I'm excited, and my team is excited that we now have the right tools to better manage our business."

"CRM isn't supposed to be a headache, it's supposed to eliminate them," said UpShot founder and chairman Keith Raffel. "More companies like Cinch Connectors are wondering why they ever looked at client/server CRM such as Siebel, and are opting instead for nimbler, more cost-effective hosted solutions that adapt quickly to their needs and deliver rapid results."

About Cinch Connectors

Cinch Connectors is a multi-national manufacturer of a broad range of interconnect products. With facilities in North America, Europe, and Asia, Cinch satisfies the needs of customers the World over. In operation since 1917, Cinch is part of Snecma which is headquartered in Paris, France. Cinch is divided into 3 Business Units located according to the World Markets they serve.

About UpShot

UpShot Corporation provides a Web-based solution that tightly integrates sales and marketing to help organizations quickly increase their revenues. UpShot ensures rapid and widespread adoption by integrating with back office systems and popular desktop applications such as Lotus Notes and Microsoft Outlook email, Word, and Excel. Founded in 1996, UpShot is based in Mountain View, California. The company's thousands of customers include American Airlines (NYSE:AMR), CDI (NYSE:CDI), GMAC (NYSE:GMA), Hewlett Packard (NYSE:HPQ), and Xerox (NYSE:XRX). For further information, please visit www.upshot.com or call 888-700-8774.

UpShot is a registered trademark of UpShot Corporation. Microsoft Outlook is a registered trademark of Microsoft Corporation. Lotus Notes is a registered trademark of IBM.