Cinar Expands WIMZIE'S HOUSE Pre-school Brand to Include Apparel and Accessories Ready for Back-to-school 2000!MONTREAL--(BUSINESS WIRE)--Nov. 22, 1999-- JC Kids, Braha Industries and Gurilla Biscuit Entertainment Co. are Newest Licensees CINAR Corporation (Nasdaq:CINR CINR Carrier to Interference-plus-Noise Ratio )(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). .A.)(ME:CIF.A.) (TSE:CIF.B.)(ME:CIF.B.) has announced the expansion of its WIMZIE'S HOUSE Wimzie's House was a Canadian produced children's television program which ran on YTV from 1995 to 1996 and in the United States on PBS from 1997 to 2001[1]. (TM) licensing program in the U.S. market to include products in the apparel and accessories category. JC Kids (activewear, playwear play·wear n. Garments suitable for recreational activities. , and swimwear), Braha Industries (footwear), and Gurilla Biscuit Entertainment Co. (backpacks, bags and novelty accessories) will launch products for the back-to-school fall season, 2000. This announcement follows the first wave of toy, entertainment and publishing categories. Set in a day care center for pre-schoolers, the puppet-series WIMZIE'S HOUSE stars the bright and bubbly 5-year-old, part bird/part dragon, Wimzie. The award-winning series is seen on the prestigious daily Ready to Learn block of PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, pre-school programming which reaches virtually every US household. In Canada it airs on Tele-Quebec. "The new apparel and accessories category comes on the heels of our strong first wave of products in the toy, entertainment, and publishing categories. The apparel and accessories line will be in stores for the Back-To-School 2000," said Ms. Kelly Elwood, CINAR's Vice President Marketing. "This further development of the brand creates a fully rounded licensing program for WIMZIE'S HOUSE. We're very pleased that so many top companies have joined our team." JC Kids, Braha Industries, and Gurilla Biscuit Entertainment Co. are the latest in the family of quality WIMZIE'S HOUSE licensees that include: Eden (plush and cloth toys), Learning Curve (wooden puzzles and games), Alma's Designs (cloth toys and accessories), Scientific Toys (games and puzzles), Scientific Toys (electronic learning toys), Sony Wonder Sony Wonder was the children's music and home video arm of Sony BMG Music Entertainment. Sony Wonder distributed Nickelodeon videos from 1993 to 1995 until Nickelodeon parent Viacom's purchase of Paramount Pictures, and material from Sesame Workshop and Classic Media. (home video and audio), Brad Simon Organization (live theatre), Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. Interactive (CD-ROMs and DVDs), Carson Dellosa (publishing), HighReach Learning (pre-school childcare educational materials), and Smilemakers (specialty stickers). As previously announced, Carson-Dellosa Publishing (CINAR's wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. ) has also expanded its licensing activities beyond the educational category with a line of WIMZIE'S HOUSE illustrated storybooks. Eight titles will be available in early 2000. In addition, Carson-Dellosa has teamed up with Hormel-Del Monte for a WIMZIE'S HOUSE book club with four titles: Welcome to Wimzie's House, Get in Shape Jonas, Scaredy Cats, and The Boys against the Girls. WIMZIE'S HOUSE will also be live on stage. Beginning in January 2000 is the new musical 65-minute theatrical production will appear at performing arts and civic centers, with 38 dates scheduled in 34 cities throughout the U.S. and Canada. The new schedule for the Live Tour is on Wimzie's web site at: http://www.pbs.org/wimzie or http://www.wimzie.com Also on tour (since July) is a whimsical half-hour special event show that has been travelling to malls, fairs, theme parks, zoos and festivals across North America. WIMZIE'S HOUSE has been honored twice with Parents' Choice awards for National TV Programming and selected as one of the "Top 10 New Kids' Shows" by TV Guide. It is produced by CINAR Corporation and presented to PBS in association with Maryland Public Television Maryland Public Television (MPT) is a not-for-profit, state-licensed public television network which serves the citizens and communities of Maryland and beyond through a variety of broadcast and non-broadcast activities. . The PBS licence is underwritten in part by PediaSure. CINAR Corporation (Nasdaq:CINR)(Toronto and Montreal Exchanges: CIF.A, CIF.B) is an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families. CINAR Entertainment's original productions include two-time Emmy award-winner ARTHUR(TM)(with WGBH Boston), The Busy World of Richard Scarry(TM), Are You Afraid of the Dark?(TM), Wimzie's House(TM) and Lassie Lassie canine star of popular film and TV series. [TV: Terrace, II, 13–15; Radio: Buxton, 135] See : Dogs (TM), as well as mini-series and family films, which are seen in over 150 countries. Through CINAR's diverse programming, its licensing and merchandising of entertainment-related products, and its array of supplemental education products, the Company reaches children worldwide. |
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