Cinar Corporation Announces New Alliance With Viacom Consumer Products for the Richard Scarry Property.MONTREAL & LOS ANGELES--(BUSINESS WIRE)--Feb. 8, 1999-- Partnership Agreement Outlines Expansion of Entertainment Programming, Educational and Merchandising Rights Including New Television Series CINAR Corporation (Nasdaq: CINRF; Toronto and Montreal Exchanges Montreal Exchange A Canadian derivatives exchange that facilitates the trading of stock options, interest rate futures and options, as well as index options and futures. Located in Montreal, Quebec, it is the country's main financial derivative market, while the Winnipeg : CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). .A, CIF.B), is pleased to announce it has entered into a new alliance with Viacom Consumer Products, the licensing division of Paramount Pictures, that will broaden the merchandising, educational and entertainment rights associated with the stories and characters created by best selling author Richard Scarry. Under the terms of the agreement, CINAR's role is expanded from producer of the animated series, THE BUSY WORLD OF RICHARD SCARRY(TM), to a licensing and entertainment partner with Viacom Consumer Products and The Richard Scarry Corporation. CINAR will hold the responsibility for licensing the entertainment and educational categories, including programming, home video and music, as well as the development of a new television series, already in the initial stages of development, based on the property. Viacom Consumer Products will act as lead licensor in all other product categories. "CINAR is pleased to enter into this new agreement with Viacom Consumer Products. Each party will be able to use its expertise to maximize the property's potential and maintain its lasting appeal," said Ronald A. Weinberg, president and co-CEO, CINAR Corporation. "We have enjoyed a strong relationship with CINAR for the past several years," said Andrea Hein, president, Viacom Consumer Products. "This agreement strengthens that alliance and we look forward to collaborating together on the future of the Richard Scarry property." The series, THE BUSY WORLD OF RICHARD SCARRY(TM), is based on the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best works of beloved author, Richard Scarry. His imaginative books have sold more than 100 million copies worldwide and have been translated into 30 different languages. CINAR Corporation is an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families. CINAR's original productions include: the Emmy Award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. winning ARTHUR(TM) (with WGBH Boston), The Busy World of Richard Scarry(TM), Are You Afraid of the Dark?(TM), Wimzie's House Wimzie's House was a Canadian produced children's television program which ran on YTV from 1995 to 1996 and in the United States on PBS from 1997 to 2001[1]. (TM) and Lassie Lassie canine star of popular film and TV series. [TV: Terrace, II, 13–15; Radio: Buxton, 135] See : Dogs (TM), as well as mini-series and family films, which are seen in over 150 countries. CINAR Education Inc., CINAR's educational division, promotes children's learning by developing, producing, distributing, and marketing high-quality supplemental educational products worldwide. Through CINAR's diverse programming, its licensing and merchandising of entertainment related products and its array of supplemental educational products, the Company intends to appeal to children worldwide, throughout their entire day. CINAR's Web site: www.cinar.com Viacom Consumer Products merchandises properties on behalf of Paramount Pictures, Paramount Television Paramount Television (re-incorporated from Desilu Productions) was an American television production/distribution company that was active from December 1967 to May 28, 2006 and was launched under Gulf+Western. , Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. and Viacom Productions Viacom Productions was a television production company active from 1974 until 2004. History
Some of the statements in this release concerning the Company's future prospects are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such risks and uncertainties include the continued acceptance of the Company's distribution channel by key vendors and customers, the timely availability and acceptance of new products, and the contribution of key vendor relationships and support programs. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion