Cimetric Commerce Creates a Sweet Site for Hershey Foods.Business Editors COLUMBUS, Ohio--(BUSINESS WIRE)--Sept. 18, 2001 Cimetric Commerce, a company that designs, builds and runs online stores for manufacturers and brand marketers of name-brand products, was chosen by world-famous chocolatier choc·o·la·tier n. 1. One who makes or sells chocolate. 2. A place where chocolate is made or sold. [French, from chocolat, chocolate, from Spanish chocolate Hershey Foods Corporation (NYSE NYSE See: New York Stock Exchange :HSY HSY Hershey Foods Corp (stock symbol) ) to develop and manage an online retail channel to sell a variety of their non-food branded merchandise. The online retail channel will offer apparel, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , toys and desktop items that carry Hershey's brands and logos. "Cimetric Commerce's experience and expertise provides us with a full-service business solution. From design, development, management and marketing, they understand all facets of managing manufacturer brands," said Mark Portera, E-Commerce Manager, Hershey Foods Corporation. "Cimetric Commerce's business approach enables us to address an emerging market opportunity in a cost effective manner, thereby allowing us to remain focused on managing our corporate site." Hershey Foods Corporation currently hosts a successful corporate Web site that markets and sells its chocolate gifts. The emerging interest in non-foods branded merchandise and the need to find a viable way to sell it online led Hershey to Cimetric Commerce. Hershey expects to receive an immediate return on investment, as they have not incurred any up-front cost for the development or management of the site. An exact go-live date is still to be determined, however the site is expected to be up and running by the end of September 2001. Cimetric Commerce's online solution will include webstore design and marketing, online reports that provide extensive sales analysis, 24x7 branded customer service, infrastructure support and a complete logistics package. The Hershey webstore will feature over 100 items with more items added on a continual basis. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Geoffrey Biehn, Chief Financial Officer, Cimetric Commerce, "Hershey Foods is a well-recognized corporation with a lot of brand and product depth. We feel that matching our online expertise with Hershey's well-known brands will increase their business and brand reach." About Cimetric Commerce Cimetric Commerce designs, builds and runs online stores for manufacturers and brand marketers of name-brand products. The Company is able to sell and service customers direct on the Web with little to no up-front capital investment. Cimetric Commerce has four core services The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. that work in symmetry to provide a front-to-back solution to develop an online business. The services include store management, to design, build and market webstores; customer experience, to manage all aspects of a customers' shopping and buying experience; logistics, to ensure quick and accurate ordering, storage, fulfillment and delivery of products and infrastructure, to supply leading-edge IT solutions to keep online webstores up and running. Cimetric Commerce's clients span a number of industries including sporting goods, apparel, electronics, gifts & collectibles, and hardware & housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. . Additional information about the Company can be found at www.cimetric.com. About Hershey Foods Corporation Hershey Foods Corporation is the leading North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products and has a variety of international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. . For more information, visit www.Hersheys.com. |
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