Cigna forms education alliance to jump-start retirement savings in America; Four communications experts to increase national savings rate in alliance complementing new campaign by U.S. Department of Labor.WASHINGTON--(BUSINESS WIRE)--July 19, 1995--CIGNA Retirement & Investment Services today announced it has formed an alliance of leading workplace communications experts to develop innovative strategies designed to increase America's personal savings rate Savings rate Personal savings as a percentage of disposable personal income. from a current low 4 percent of after-tax income. CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) Benefits Education Alliance will include CIGNA Retirement & Investment Services; Zabit & Associates Inc.; Newkirk Inc.; and TransImage Inc. Each partner brings a unique focus on favorably fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. affecting diverse savings behavior in such programs as 401(k) plans. The alliance complements the U.S. Department of Labor's Retirement Savings Education Campaign also announced today. CIGNA is a supporter of the campaign. "America needs to jump-start retirement savings," said Douglas E. Klinger, senior vice president of CIGNA's Marketing & Business Development. "Despite intense news media coverage of the need to save and employers' best efforts to encourage savings in the workplace, American savings patterns are not changing." "But by carefully targeting communications to diverse groups such as Spanish-speaking employees or part-time workers, CIGNA has been able to significantly increase employee interest in saving and investing in a 401 (k)," said Amanda M. Sherwin, vice president and director of CIGNA's communications to employers and their employees. "CIGNA Benefits Education Alliance was formed to help employers break through these and other barriers to personal savings." Employers who sponsor retirement plans will be offered CIGNA Benefits Education Alliance counsel and programs as part of their relationship with CIGNA. Full-time CIGNA counselors will diagnose diagnose /di·ag·nose/ (di´ag-nos) to identify or recognize a disease. di·ag·nose v. 1. To distinguish or identify a disease by diagnosis. 2. barriers to effective workplace savings. Then, the alliance partners will tailor programs proven to increase 401(k) participation, savings rates and asset diversification. In their first two years of operation, Zabit & Associates has created international attention in major markets by helping organizations capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. opportunities through smart communication planning Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, PR, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. and execution. Zabit & Associates is a human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , benefits and organizational communications Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. [1] Discipline History The modern field traces its lineage through business information, business communication, and early mass communication firm with offices in Sausalito, Calif. and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Headquartered in Albany, N.Y., Newkirk Communications Inc. has specialized in financial communications for more than 20 years. CIGNA will utilize Newkirk's on-demand production technologies to cost-effectively merge plan-specific information with current fund performance data derived from Newkirk Fund Link and CIGNA's fund tracking resources. Newkirk will help CIGNA clients better appreciate the value of 401(k) investing by personalizing enrollment materials, including planning illustrations. A leader in ethnic marketing, Manhattan-based TransImage creates communications materials that are targeted to the fastest-growing segment of the population -- people from other cultures. TransImage's unparalleled design, cultural and language expertise will enable CIGNA's message to be heard in these diverse communities. CIGNA Retirement & Investment Services, a CIGNA company, manages more than $35 billion in retirement plan assets for six million people at more than 5,000 organizations. CIGNA is the third-leading provider of 401(k) plans to American employers and organizations. The CIGNA companies, with assets of more than $86 billion, offer financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. to individuals and companies worldwide. CONTACT: Cigna Retirement & Investment Services E.F. (Rick) Goulart, 203/725-3224 |
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