Cigars Around the World Cigar Lounge to Host Celebrities at Grand Opening Saturday, March 4, 2006.

MIAMI -- The grand opening of Cigars Around the World store and lounge will include appearances from Bill Rancic, the first winner of NBC's "The Apprentice" and founder of Cigars Around the World, and Benji Menendez of Partagas and General Cigar. Additionally, representatives from Davidoff, Altadis, Fuente, Padron and Ashton will be in attendance.

Cigars Around the World, a wholly owned subsidiary of Synergy Brands, Inc. (NASDAQ:SYBR), will officially open its first retail outlet and cigar club in Miami Lakes Florida, on Saturday, March 4, 2006. The 6,000 square-foot facility, located at 15804 57th Ave, in Miami Lakes features more than 1,000 unique cigars that including brand name, hand made premium cigars as well as Gran Reserve Corp's (GRC) proprietary brands as well as cigar accessories. The entire facility is temperature and humidity controlled so all the cigars can be viewed in a total store experience. In addition, the store houses a cigar lounge with free satellite TV and free wireless Internet, which will enhance the customer's cigar smoking and shopping experience. Cigars Around the World expects to use its facility for radio remotes at special events, seminars on upcoming news in the cigar world, and other organized events for its members.

The grand opening festivities will include cigar rolling demonstrations, tie-ins with WQAM-AM via live remote from the store and opportunities for customers who visit the store to win prizes. Rancic and Menendez will be available for photos, autographs and cigar discussions. Coverage of the Doral Open Golf Tournament will be featured in the lounge area.

All the products in the store are available nationally on the Store's website www.CigarsAroundTheWorld.com.

ABOUT SYNERGY BRANDS:

Synergy Brands, Inc. is a holding Company that operates in the wholesale and Internet distribution of consumer goods as well as the retail distribution of premium cigars. It principally focuses on the sale of nationally known brand name consumer products manufactured by major U.S. manufacturers. The consumer products are concentrated within the Grocery and Health & Beauty Aids (HBA) industries as well as the premium cigar business. The Company distributes and sells these products through wholly owned subsidiaries in two distinct manners. The Company uses advancements in web-based technology to process and use logistics based programs to optimize its distribution costs on both wholesale, Internet and retail levels.

This press release and Company review and assumptions made regarding the financial figures and other information, referenced and presented, state and reflect assumptions, expectations, projections, intentions and/or beliefs about past and future events that are intended as "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate to historical or current facts. They use words such as "anticipate", "estimate", "project", "forecast", "may", "will", "should", "expect", "assume", and other deviations thereof and other words of similar meaning. In particular these include, but are not limited to, statements reflecting the projected revenues, earnings, profit and loss of the Company and associated costs. Any or all of the Company's forward-looking statements may turn out to be wrong. They can be affected by inaccurate assumptions or by known or unknown risks and uncertainties. For a description of many of these risks and uncertainties, please refer to the Company's filings with the U.S. Securities & Exchange Commission (www.sec.gov) including Forms 10KSB and 10QSB.